Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Clean
Next-generation cleaning supplies offer multi-benefits.
2.9
Trend score
Trend
What is the Niche Clean trend?
Niche Clean: In an age of rapid-fire tech innovation, cleaning appliances are being updated for niche appeal in addition to functionality. By including hi-tech features that are entirely unrelated to the act of cleaning, such next-generation appliances succeed in attracting new, tech-savvy consumers. In addition to being intrigued by technology in unexpected places, the modern consumer wants to feel like they're getting everything they possibly can get out of a product.
Trend themes
Themes within the Niche Clean trend
Three behaviours holding the trend together01
Hi-Tech Cleaning Appliances
Appliances are being updated for niche appeal by including hi-tech features that are entirely unrelated to the act of cleaning.
02
Connected Cleaning Devices
Consumers are looking for more ways to be more efficient inside the home than ever by integrating internet connectivity with products.
03
Gamifying the Cleaning Process
Manufacturers are becoming more creative by gamifying otherwise mundane tasks to streamline household experiences.
Industry implications
What the Niche Clean trend means for industry
Where the trend changes the playbookFor
Home Appliances
Opportunities to create upscale cleaning appliances with additional functions to provide a better consumer experience.
For
Home Security
The integration of security features with household cleaning products can provide a sense of peace for homeowners.
For
Fitness Technology
Creating cleaning appliances that track the number of calories burned to gamify household chores and contribute to a healthier lifestyle.
Workshop question
What products or services do consumers use simultaneously with yours and how can you integrate those into your current offerings?
Trend signals
Trend signals for Niche Clean
Trend score 2.9 out of 10, from popularity 34%, activity 46%, freshness 8%.
Popularity34%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niche Clean trend
4 featured examples from May 21, 2015 to Jan 19, 2016CategoryArt & Design
Decorative Air Purifiers
The Aeris + Altorve Lab Fabrici Pieces Clean Air in a Floral Fashion
Adding air purifier functionality to home decor products, enhancing the value and appeal for consumers.
CategoryTech
Fitness-Tracking Vacuums
The 'HIZERO' Self-Cleaning Floor Cleaner Sucks Up Dry and Wet Messes
The home appliance industry can create more innovative and efficient cleaning devices like the 'HIZERO' vacuum.
CategoryTech
Home Security Vacuums
The Hom-Bot Turbo+ Robot Vacuum Cleaner Monitors for Burglars
Disruptive innovation opportunity for companies to develop innovative home security products and services.
CategoryTech
WiFi-Connected Vacuums
The Neato Botvac is Designed to Scan and Clean Your Home Efficiently
The introduction of Neato Botvac invites innovation in the home appliance industry, specifically in the development of WiFi-connected, app-controlled, and smart technology equippe…
