Niche Clean

Next-generation cleaning supplies offer multi-benefits

Implications - In an age of rapid-fire tech innovation, cleaning appliances are being updated for niche appeal in addition to functionality. By including hi-tech features that are entirely unrelated to the act of cleaning, such next-generation appliances succeed in attracting new, tech-savvy consumers. In addition to being intrigued by technology in unexpected places, the modern consumer wants to feel like they're getting everything they possibly can get out of a product.

Workshop Question - What products or services do consumers use simultaneously with yours and how can you integrate those into your current offerings?
SCORE 3.3
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124,477 Total Clicks
May 15 - Feb 16
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Featured Examples
Decorative Air Purifiers - The Aeris + Altorve Lab Fabrici Pieces Clean Air in a Floral Fashion
SCORE 2.5
Untested 2,456 Clicks Pub: May 21, 15
Decorative Air Purifiers
The Aeris + Altorve Lab Fabrici Pieces Clean Air in a Floral Fashion
The Aeris + Altrove line by Lab Fabrici introduces new takes on interior decor. While typical planters usually hold shrubs without much functionality, these products incorporate an air purifier... [More]
Fitness-Tracking Vacuums - The 'HIZERO' Self-Cleaning Floor Cleaner Sucks Up Dry and Wet Messes
SCORE 2.7
Mild 1,603 Clicks Pub: Jan 19, 16
Fitness-Tracking Vacuums
The 'HIZERO' Self-Cleaning Floor Cleaner Sucks Up Dry and Wet Messes
Created as a way to clean faster and more efficiently than ever, the ‘HIZERO’ Self-Cleaning Floor Cleaner is a dual-purpose vacuum that’ll clean up wet or dry messes with more... [More]
Home Security Vacuums - The Hom-Bot Turbo+ Robot Vacuum Cleaner Monitors for Burglars
SCORE 3.8
Mild 1,265 Clicks Pub: Dec 22, 15
Home Security Vacuums
The Hom-Bot Turbo+ Robot Vacuum Cleaner Monitors for Burglars
Consumers are looking for more ways to be more efficient inside the home than ever, so the Hom-Bot Turbo+ Robot Vacuum Cleaner is designed to help users maintain a clean and safe house with one... [More]
WiFi-Connected Vacuums - The Neato Botvac is Designed to Scan and Clean Your Home Efficiently
SCORE 3.8
Mild 450 Clicks Pub: Nov 17, 15
WiFi-Connected Vacuums
The Neato Botvac is Designed to Scan and Clean Your Home Efficiently
There’s no reason a household should leave the cleanliness of their home to guesswork when there are options like the Neato Botvac vacuum on the market to help make the process as quick and... [More]
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