The 2015 SummerWell festival, held in the Romanian capital of Bucharest, was perhaps most noteworthy for holding a treasure hunt contest powered by beacon technology.
The competition's workings are pretty straightforward. Contestants have to download the festival's dedicated Summerwell mobile app, which is available for both iOS and Android platforms. The app allows them to track and locate the various treasures, that are marked out by special beacons provided by Onyx Beacon -- the treasures are situated in various locations on the SummerWell festival territory. Winners can win a hot air balloon ride and other existing prizes.
This beacon-powered treasure hunt contest is a great example of how beacon technology can be used to engage with young people using the devices that occupy most of their time -- their smartphones -- and give them a memorable time.