Social media is evolving into an integral aspect of entertainment
Implications - In today's digital day and age, the hallmark of a successful event or campaign is the traction it gains on social media after the fact. As a result, many marketers and event planners are ingraining social media into the very fabric of the event, rather than making it an afterthought. This move suggests that social media is not a passive form of entertainment, but a driver of activity and engagement, even in live contexts.
Workshop Question - How well are you leveraging social media to connect with consumers? How could you make those interactions more memorable?
Trend Themes
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Social Media Integration — Businesses are integrating social media into their events and campaigns in order to drive activity and engagement, resulting in a need for seamless integration across all platforms.
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On-demand Service — Companies are using social media as a way to offer on-demand services, which requires the ability to quickly respond to customer requests and offer real-time solutions.
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Virtual Reality — Virtual reality tours and activations offer businesses an innovative way to showcase their products and services, particularly to younger, tech-savvy consumers who are early adopters.
Industry Implications
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Hospitality and Events — The hospitality and events industries can benefit from incorporating social media in their planning and execution of events, improving engagement and offering on-demand services.
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Marketing and Advertising — Marketing and advertising campaigns can benefit from utilizing trends such as social media integration, on-demand services, and virtual reality to reach audiences in new and innovative ways.
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Technology — Technology companies can lead the charge in developing solutions for seamless integration, on-demand services, and virtual reality activations to offer businesses the tools to connect with consumers in an innovative manner.
9 Featured, 79 Examples:
234,560 Total Clicks
Date Range:
Jun 15 — May 17
Trending:
Warm
Consumer Insight Topics:
