Socialized Event

Social media is evolving into an integral aspect of entertainment

Implications - In today's digital day and age, the hallmark of a successful event or campaign is the traction it gains on social media after the fact. As a result, many marketers and event planners are ingraining social media into the very fabric of the event, rather than making it an afterthought. This move suggests that social media is not a passive form of entertainment, but a driver of activity and engagement, even in live contexts.

Workshop Question - How well are you leveraging social media to connect with consumers? How could you make those interactions more memorable?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
139,180 Total Clicks
Jun 15 - May 17
Warm
Featured Examples
VR Campus Activations - Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
SCORE 6.4
Warm 1,411 Clicks Pub: Jan 10, 17
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
Having officially kicked off back in October, Facebook’s VR tour is officially in full swing. With events running until the end of January, now is the perfect time for consumers to test out... [More]
Canned Bean Cafes - Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
SCORE 5.9
Warm 1,543 Clicks Pub: May 4, 17
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
To celebrate the 50th anniversary of its “Beanz Meanz Heinz” slogan, Heinz Beans opened up two pop-up Heinz Beans cafes in Cork and Dublin, Ireland. The pop-up cafes offer a variety of... [More]
Personal Social Media Helpers - TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
SCORE 6.7
Warm 2,208 Clicks Pub: Sep 7, 16
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
TaskRabbit is an app that takes the dread out of chores by putting users in touch with skilled “Taskers” to do it for them, and, in light of New York Fashion Week, TaskRabbit is... [More]
Social Media Photography Pits - Tommy Hilfiger's Latest NYFW Presentation Catered to Instagrammers
SCORE 4.8
Average 729 Clicks Pub: Feb 5, 16
Social Media Photography Pits
Tommy Hilfiger's Latest NYFW Presentation Catered to Instagrammers
Photography pits have always been synonymous with New York Fashion Week and countless fashion events around the globe. While most high-profile fashion shows boast a section for photographers who are... [More]
On-Demand Ice Cream Trucks - The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
SCORE 4.5
Average 1,814 Clicks Pub: Jun 26, 15
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
Good Humor has launched a new line of on-demand ice cream trucks that can be summoned by a single Tweet from your Twitter account. The company has been making ice cream for nearly 95 years and its... [More]
Fan-Powered Racing Events - This Electric Motor Racing Event Lets Fans Give Racers More Power
SCORE 3.3
Mild 883 Clicks Pub: Oct 13, 15
Fan-Powered Racing Events
This Electric Motor Racing Event Lets Fans Give Racers More Power
The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators. The event’s social media campaign for ‘... [More]
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