Photography pits have always been synonymous with New York Fashion Week and countless fashion events around the globe. While most high-profile fashion shows boast a section for photographers who are looking to score high quality promotional images, Tommy Hilfiger's latest runway presentation took the concept one step further.
Featuring a designated photography pit for Instagram users, the show allowed social media influencers to snap up close and personal shots of the designer's latest clothing offerings. Recognizing the power of social media, Tommy Hilfiger's unique photography pit catered to popular Instagrammers who were invited to the presentation.
In addition to garnering cost-free brand promotion for the Tommy Hilfiger label, this genius stunt was also the first of its kind at a global fashion week event.
Key Themes Behind This Trend
- Social Media Photography Pits
- Disruptive innovation opportunity: Brands can create designated photography pits for social media influencers to generate cost-free brand promotion.
- Instagram Influencer Marketing
- Disruptive innovation opportunity: Fashion brands can leverage the power of Instagram and invite popular influencers to their presentations for increased brand exposure.
- Fashion Week Experiential Marketing
- Disruptive innovation opportunity: Fashion brands can enhance the runway experience by incorporating unique elements, such as designated photography pits, to attract social media attention.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Fashion brands can embrace social media and influencer marketing to amplify their brand reach and engagement.
- Social Media Marketing
- Disruptive innovation opportunity: Businesses can specialize in creating and managing photography pits for brands to optimize social media exposure.
- Event Planning
- Disruptive innovation opportunity: Event planners can offer unique experiential marketing concepts, like designated photography pits, to fashion brands for their runway presentations.
