Photography pits have always been synonymous with New York Fashion Week and countless fashion events around the globe. While most high-profile fashion shows boast a section for photographers who are looking to score high quality promotional images, Tommy Hilfiger's latest runway presentation took the concept one step further.
Featuring a designated photography pit for Instagram users, the show allowed social media influencers to snap up close and personal shots of the designer's latest clothing offerings. Recognizing the power of social media, Tommy Hilfiger's unique photography pit catered to popular Instagrammers who were invited to the presentation.
In addition to garnering cost-free brand promotion for the Tommy Hilfiger label, this genius stunt was also the first of its kind at a global fashion week event.