The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators.
The event's social media campaign for 'FanBoost' gives fans the chance to vote for their favorite racers in order to give them more power during the race. In total, FanBoost will give about 100kJ of energy to a racer.
Voting for the event opens 12 days before the race and will continue six minutes into the race, which means that there could be a last-minute surge in engagement. Fans can contribute votes via Instagram, Twitter and Facebook, which will be counted by Telescope, the team responsible for tallying results on shows like So You Think You Can Dance and The Voice.
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