The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators.
The event's social media campaign for 'FanBoost' gives fans the chance to vote for their favorite racers in order to give them more power during the race. In total, FanBoost will give about 100kJ of energy to a racer.
Voting for the event opens 12 days before the race and will continue six minutes into the race, which means that there could be a last-minute surge in engagement. Fans can contribute votes via Instagram, Twitter and Facebook, which will be counted by Telescope, the team responsible for tallying results on shows like So You Think You Can Dance and The Voice.
Key Themes Behind This Trend
- Fanboost Campaigns
- Businesses could implement FanBoost campaigns that allow fans a more interactive experience during live events.
- Crowdsourced Power
- Industries such as energy or transportation could explore crowdsourcing power to incentivize customer engagement and data collection.
- Social Media Engagement
- Businesses could utilize social media platforms to engage customers by gamifying the experience of voting for their favorite products.
Where This Applies
- Entertainment
- The entertainment industry could adopt the use of crowdsourcing to incorporate fans more directly in live events such as concerts or game shows.
- Automotive
- The automotive industry could explore using crowdsourced power to change driving performance at live events, eventually bringing it to daily driving.
- Marketing
- Marketing industries could leverage social media campaigns and crowdsourced power to encourage engagement with brands.
