Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Electric Motor Racing Event Lets Fans Give Racers More Power

 - Oct 13, 2015
References: fiaformulae & prexamples
The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators.

The event's social media campaign for 'FanBoost' gives fans the chance to vote for their favorite racers in order to give them more power during the race. In total, FanBoost will give about 100kJ of energy to a racer.

Voting for the event opens 12 days before the race and will continue six minutes into the race, which means that there could be a last-minute surge in engagement. Fans can contribute votes via Instagram, Twitter and Facebook, which will be counted by Telescope, the team responsible for tallying results on shows like So You Think You Can Dance and The Voice.