Electric Racing Championships

Hankook Tire Supports the Formula E Electric Racing Championship

Hankook Tire is the exclusive tire provider for the upcoming season of the Formula E electric racing championship. The company is placing a specific focus on pre-season testing activities in Valencia.

Hankook Tire will supply the iON Race tire model to Formula E. This innovation is engineered for the current generation of race cars and has been used in the championship for several years. A point of emphasis for the company is the tire's record of reliability, with no reported incidents linked to its performance during its tenure.

The pre-season testing period is a critical phase for teams to gather data and optimize their vehicles. The announcement also highlights two ancillary events — an expanded test session for female drivers, which will offer increased track time, and an accompanying educational program for young women.

Image Credit: Hankook Tire

Sustainable High-performance Tires
The development of eco-friendly and high-performing iON Race tires exhibits a shift toward sustainable practices in racing equipment.
Increased Inclusivity in Motorsports
Expanded test sessions and educational programs for female drivers emphasize a commitment to gender diversity in the racing industry.
Advanced Pre-season Testing
Enhanced pre-season testing in Valencia allows for comprehensive vehicle data analysis, driving innovation in race car optimization.

Industries Being Reshaped

Electric Automotive Racing
The exclusive partnership between Hankook Tire and Formula E highlights the rise of electric vehicles in the competitive racing landscape.
Tire Manufacturing and Engineering
Cutting-edge tire designs for electric vehicles showcase technological advancements in tire durability and performance.
Gender Diversity Initiatives
Programs aimed at female participation in racing underline a broader industry push for diversity and representation.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 34%
Freshness 65%

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