Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Durable Optimized EV Tires

Hankook Tire Launches the First-Ever iON EV Tires for the US Market

— December 20, 2022 — Autos
Hankook Tire launches the company’s first tires designed for electric vehicles (EVs), dubbed the ‘iON evo AS’ and the iON evo AS SUV.’ With noise-proof technology, consistent tread wear, improved mileage, and more grip and stiffness, Hankook's line of EV tires has been created to fulfill the demands of EVs throughout all seasons.

The ‘iON evo AS’ and ‘iON evo AS SUV’ have Hankook’s Sound Absorber technology installed to lessen road noise and provide a peaceful, comfortable ride at all speeds. Optimized multi-pitch sequencing, noise-absorbing material inside the tire cavity, and knurling technology inside the tire grooves contribute to reduced cabin noise when driving. The tires are designed to evenly spread road pressure to extend the tire’s lifespan, reduce rolling resistance, and increase lateral rigidity by 25% and cornering rigidity by 20%.

Compared to the Hankook iON evo AS SUV, which comes in six sizes from 18 to 21 inches, the iON evo AS is offered in 20 sizes ranging from 18 to 22 inches. There is a 50,000-mile warranty included with both tires.

Image Credit: Hankook Tire
Trend Themes
1. EV Tires with Noise-proof Tech - Opportunity for tire manufacturers to innovate and develop noise-proof technology for EV tires to enhance comfort and meet the rising demand for EVs in the market.
2. Seasonal EV Tires - Opportunity for tire manufacturers to innovate by creating specialized EV tires for different weather conditions to improve performance and safety.
3. Extended Lifespan EV Tires - Opportunity for tire manufacturers to extend the lifespan of EV tires by developing technology to distribute pressure evenly for extended durability and reduce rolling resistance.
Industry Implications
1. Automobile Manufacturing - Automakers can incorporate noise-absorbing EV tires to enhance the driving experience of electric vehicles and stand out in the competitive market.
2. Tire Manufacturing - Tire manufacturers can develop specialized EV tires for different weather conditions to cater to the growing demand of the EV market and improve performance and safety.
3. Smart Mobility - The development of extended lifespan EV tires with reduced rolling resistance provides an opportunity for smart mobility solutions that can optimize EV tire performance on the roads.
3.7
Score
Popularity
Activity
Freshness