These Goodyear sustainable tires have been unveiled at CES 2023 as an update to the brand's previous models that aims to deliver a more eco-friendly option for automobiles. The tires are characterized by their 90% sustainable material construction that takes a 20% boost over the previous version, and have undergone Department of Transportation (DoT) testing to make them ready for the road. The tires have a lower rolling resistance than previous versions, which could greatly improve gas mileage or electric vehicle (EV) range.
Senior Vice President, Global Operations and Chief Technology Officer Chris Helsel spoke on the Goodyear sustainable tires saying, "Over the past year, we researched new technologies, identified opportunities for further collaboration and utilized our team’s ingenuity and tenacity to achieve this tremendous accomplishment, increasing the sustainable-material content used in a tire by 20 percentage points."
Image Credit: Goodyear
What Makes This Trend Stand Out
- Sustainable Material Tires
- Developing tires made from eco-friendly materials with the potential to greatly improve fuel efficiency or EV range.
- Traction Tracking Treads
- Innovating tire treads with traction-tracking capabilities to improve vehicle safety and performance under various road conditions.
- Dot-tested Tires
- Testing tires for safety and durability is essential for ensuring road-readiness for optimal performance and consumer satisfaction.
Sectors Adopting This
- Automotive Industry
- Developing and producing sustainable materials for tires continues to disrupt the automotive industry and provide opportunities for more eco-friendly and efficient vehicles.
- Technology Industry
- Innovating tire technology to include traction-tracking treads improves vehicle safety and performance, providing opportunities for technological advancements in the industry.
- Transportation and Logistics Industry
- Adopting DoT-tested tires for use in fleets and individual drivers can improve safety, efficiency, and overall cost-effectiveness of transportation operations.
