Eco-Friendly Performance Tires

The Pirelli P Zero Tires Will Debut on Range Rover Vehicles

The Pirelli P Zero tires have been created by the brand as a high-performance option for drivers that will maximize capabilities without losing sight of sustainability. The tires are positioned by the brand as its first full-production tires that are made with more than 70% bio-based and recycled materials, and are backed by a Forest Stewardship Council certification. The tires will come in 22-inch wheel options for Range Rover vehicles thanks to being developed for Jaguar and will become available down the road for separate purchase.

The Pirelli P Zero tires are made with a blend of recycled steel, silica derived from rice husk, circular carbon black sourced from recycled tires and bio-circular polymers sourced from cooking and pyrolysis oils. The tires also make use of plant-based bio-resins as binders.

Image Credit: Pirelli

Bio-based Materials
The integration of over 70% bio-based and recycled materials in Pirelli's P Zero tires represents a shift towards sustainable manufacturing.
Sustainable Automotive Solutions
The debut of eco-friendly performance tires on Range Rover vehicles highlights a growing consumer demand for environmentally considerate automotive products.
Circular Supply Chains
Pirelli's use of recycled steel and silica from rice husk supports the advancement of circular supply chains in the tire production industry.

Where This Applies

Automotive Manufacturing
The automotive industry sees a spread of eco-friendly initiatives with innovations like Pirelli’s P Zero tires that cater to both performance and sustainability.
Material Science
Material science is experiencing a transformation through the development of advanced bio-circular polymers and recycled materials for tire production.
Recycling and Waste Management
The creation of P Zero tires involves recycling processes for tires and oil, showcasing innovation within the recycling and waste management sector.
SCORE
6.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 80%
Freshness 54%