'ICON' is an online marketplace that allows independent fashion designers to launch their collections. Platforms such as Kickstarter and Indiegogo have been revolutionary in leveling the playing field for product developers. Now ICON is set to do the same for up-and-coming fashion designers.
ICON is an online platform that provides a space for independent fashion designers to debut their talent. Designers can launch their collection on the site for a limited time period, which generally lasts about three weeks. During this time, fans of the collection can place pre-orders for the items they wish to purchase. When the campaign ends, the cost of each product is determined by how many pre-orders were placed.
For shoppers, ICON provides an opportunity to purchase exclusive pieces from new designers. At the same time, designers benefit from the opportunity to showcase their work and develop a fan base.