Festival Enlightenment

Festivals evolve into education to give users valuable takeaways

Implications - Moving away from straightforward live entertainment, festivals are evolving into experiences that not only engage consumers but also educate them as well. Creating an interactive and communal atmosphere where users can learn and discuss everything from food education to sustainability, festivals are using the entertainment set-up to bring an educational component into play. This integration of entertainment and education speaks to a growing consumer need for experiences that allow consumers to improve themselves through participation.
SCORE 6.2
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184,301 Total Clicks
Nov 15 - Oct 17
This Quarter and Average
LifestyleLife
Featured Examples
Interactive Beauty Festivals - The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
SCORE 6.4
Warm 5,052 Clicks Pub: May 5, 16
Interactive Beauty Festivals
The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
Hearst Magazines UK is hosting an event called ‘Beauty Unbound’ that gives consumers an opportunity to celebrate new and interesting beauty innovations. Designed for both men and women... [More]
One-Day Athletic Festivals - Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
SCORE 7.4
This Year and Warm 868 Clicks Pub: May 11, 17
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
Later this summer, Lululemon Athletica will be bringing ‘Sweatlife the Festival’ to London, offering a variety of yoga and workout classes, health-focused foods, meditation sessions and... [More]
Educational Water Events - The Children's Water Festival Highlights the Importance of Conservation
SCORE 5.7
This Year and Warm 567 Clicks Pub: Aug 16, 17
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
Understanding the impact that water has on the environment is vital in generating progress for conservation efforts, so the Children’s Water Festival gives youth an entertaining and... [More]
Supermarket Drinking Festivals - The Waitrose Drinks Festival Introduces Consumers to New Products
SCORE 6.8
This Quarter and Warm 286 Clicks Pub: Oct 19, 17
Supermarket Drinking Festivals
The Waitrose Drinks Festival Introduces Consumers to New Products
In an effort to show off its new selection of wines, beers, and spirits, the British supermarket chain Waitrose has brought back the Waitrose Drinks Festival for the second year in a row. Set to be... [More]
Educational Beer Festivals - The 'Fall Back Beer Fest' Features Seminars from Industry Experts
SCORE 1.7
Untested 266 Clicks Pub: Nov 13, 15
Educational Beer Festivals
The 'Fall Back Beer Fest' Features Seminars from Industry Experts
This year Colorado saw the return of the ‘Fall Back Beer Fest.’ When most consumers think of beer festivals, they think of beer tastings. However, this annual event offers a unique take... [More]
African American Film Festivals - The Toronto Black Film Festival Celebrates Black History Month
SCORE 2.1
Untested 72 Clicks Pub: Feb 16, 16
African American Film Festivals
The Toronto Black Film Festival Celebrates Black History Month
The Fabienne Colas Foundation recently celebrated Black History Month with the Toronto Black Film Festival. Unlike the Toronto International Film Festival, this event was dedicated to giving a voice... [More]
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