Festival Enlightenment

Festivals evolve into education to give users valuable takeaways

Implications - Moving away from straightforward live entertainment, festivals are evolving into experiences that not only engage consumers but also educate them as well. Creating an interactive and communal atmosphere where users can learn and discuss everything from food education to sustainability, festivals are using the entertainment set-up to bring an educational component into play. This integration of entertainment and education speaks to a growing consumer need for experiences that allow consumers to improve themselves through participation.
SCORE 4
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Activity
Freshness
Megatrends
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210,282 Total Clicks
May 15 - May 16
Mild
LifestyleLife
Featured Examples
Interactive Beauty Festivals - The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
SCORE 6.7
Warm 4,681 Clicks Pub: May 5, 16
Interactive Beauty Festivals
The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
Hearst Magazines UK is hosting an event called ‘Beauty Unbound’ that gives consumers an opportunity to celebrate new and interesting beauty innovations. Designed for both men and women... [More]
Unplugged Forest Festivals - Innocent Unplugged is a Tech-Free Retreat in the British Countryside
SCORE 4.3
Average 1,653 Clicks Pub: May 25, 15
Unplugged Forest Festivals
Innocent Unplugged is a Tech-Free Retreat in the British Countryside
Located in a forest in Kent, the annual Innocent Unplugged festival is a whimsical and eco-friendly retreat that invites individuals to leave behind their mobiles for a weekend of community. Deemed... [More]
Urban Rooftop Festivals - A New Rotterdam Festival Aims to Make Rooftops Alternative Social Spaces
SCORE 3.1
Mild 1,389 Clicks Pub: May 29, 15
Urban Rooftop Festivals
A New Rotterdam Festival Aims to Make Rooftops Alternative Social Spaces
Rotterdam Rooftop Days is a newly launched annual festival poised to changed the way citizens engage with rooftop spaces in their cities. Approaching its first edition kickoff, the Rotterdam... [More]
Educational Beer Festivals - The 'Fall Back Beer Fest' Features Seminars from Industry Experts
SCORE 1.9
Untested 228 Clicks Pub: Nov 13, 15
Educational Beer Festivals
The 'Fall Back Beer Fest' Features Seminars from Industry Experts
This year Colorado saw the return of the ‘Fall Back Beer Fest.’ When most consumers think of beer festivals, they think of beer tastings. However, this annual event offers a unique take... [More]
African American Film Festivals - The Toronto Black Film Festival Celebrates Black History Month
SCORE 2.4
Untested 67 Clicks Pub: Feb 16, 16
African American Film Festivals
The Toronto Black Film Festival Celebrates Black History Month
The Fabienne Colas Foundation recently celebrated Black History Month with the Toronto Black Film Festival. Unlike the Toronto International Film Festival, this event was dedicated to giving a voice... [More]
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