Autonomous Entertainment

Consumers respond to entertainment marketing they can interact with

Implications - Given the success of beacon technology in the retail sphere, many entertainment companies are experimenting with location-based smartphone marketing. In the movie sphere, this strategy is especially successful because it allows consumers to interact with the content more directly on their personal devices. Mobile marketing of this nature speaks to a prevailing consumer desire for autonomy in all of their brand interactions.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
93,691 Total Clicks
Feb 16 - Sep 16
This Year and Warm
Featured Examples
Motion-Tracking Billboards - This Ad for the Snowden Movie Puts the Public Under Surveillance
SCORE 7.7
This Year and Hot 1,250 Clicks Pub: Sep 21, 16
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
As part of the promotions for Oliver Stone’s Snowden movie, a unique billboard advertisement was set up in a busy area of downtown Toronto, Canada. Snowden is a movie that focuses on... [More]
Smartphone Movie Theater Marketing - Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
SCORE 6.5
Warm 1,322 Clicks Pub: Feb 20, 16
Smartphone Movie Theater Marketing
Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
Looking to interact with movie goers even more, Mobiquity and Screenvision have collaborated to create mobile ads that would be pushed out to smartphone users. Being that Mobiquity has had huge... [More]
Location-Based Movie Posters - Thinair and Panasonic Partner to Create Interactive Digital Poster
SCORE 5.2
Warm 883 Clicks Pub: Feb 20, 16
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics. With the digital... [More]
Cinema Payment Marketing Systems - AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
SCORE 3.4
Mild 707 Clicks Pub: Feb 19, 16
Cinema Payment Marketing Systems
AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
With brands looking for ways to create more interaction for consumers and partnerships with other brands, the new Pyramid polytouch POS kiosks at AMC theaters help do just that. Aside from helping... [More]
Rewarding Movie Apps - The 'CineMode' Movie App Rewards Consumers for Good Behavior
SCORE 4.4
Average 234 Clicks Pub: Feb 23, 16
Rewarding Movie Apps
The 'CineMode' Movie App Rewards Consumers for Good Behavior
The ‘CineMode’ movie app is a unique application that rewards well-behaved movie-goers. In the age of smartphones, one of the biggest problems for cinemas are consumers who text or take... [More]
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