Category
Lifestyle
Assisted Choices
Trend cluster
Category
Autonomous
Entertainment
Consumers respond to entertainment marketing they can interact with.
4.2
Trend score
Trend
What is the Autonomous Entertainment trend?
Autonomous Entertainment: Given the success of beacon technology in the retail sphere, many entertainment companies are experimenting with location-based smartphone marketing. In the movie sphere, this strategy is especially successful because it allows consumers to interact with the content more directly on their personal devices. Mobile marketing of this nature speaks to a prevailing consumer desire for autonomy in all of their brand interactions.
Trend themes
Themes within the Autonomous Entertainment trend
Three behaviours holding the trend together01
Location-Based Smartphone Marketing
Cinema payment systems, interactive digital posters and mobile ads by Mobiquity and Screenvision use beacon technology and smartphones to create personalized and engaging brand experiences.
02
Rewards-Based Mobile Applications
CineMode app from Cinemark Holdings rewards good behaviour during movie screenings and offer benefits like free snacks and discounted concessions.
03
Interactive Motion-Tracking Billboards
Creative digital strategies like motion-tracking billboards that psychologically engage with consumers and trigger emotions reinforce movie promotion strategies.
Industry implications
What the Autonomous Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment and Movie Theaters
Cinema payment systems and interactive digital posters offer opportunities for entertainment and movie theater industries to increase sales and user engagement.
For
Digital Marketing and Advertising
Mobile ads and motion-tracking billboards utilizing technology advancements show that there are always opportunities for digital marketers to find innovative and engaging ways to reach consumers.
For
Mobile App Development
The success of Cinemode app by Cinemark Holdings showcases a wider opportunity for businesses across multiple industries to engage with consumers in new and meaningful ways through rewards-based mobile apps.
Workshop question
With consumers being more immune to marketing than ever, how can you gamify your marketing to create engagement?
Trend signals
Trend signals for Autonomous Entertainment
Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 8%.
Popularity68%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Autonomous Entertainment trend
5 featured examples from Feb 20 to Sep 21, 2016CategoryMarketing
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
Advertising firms can experiment with motion-tracking technology to create new and novel audience experiences that stand out in crowded markets.
CategoryTech
Smartphone Movie Theater Marketing
Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
Cinema industry can provide even more personalized experiences for movie-goers through the implementation of beacon technology and mobile marketing.
CategoryTech
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
The use of interactive digital posters in movie theaters can provide new opportunities for advertising companies to reach targeted demographics.
CategoryTech
Rewarding Movie Apps
The 'CineMode' Movie App Rewards Consumers for Good Behavior
CineMode paves the way for disruptive innovation opportunities in the entertainment industry by leveraging technology to enhance customer satisfaction.
CategoryBusiness
Cinema Payment Marketing Systems
AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
The entertainment industry can utilize touchscreen POS kiosks to create more unique and engaging experiences for their customers during events.
