Category
Lifestyle
Assisted Choices
Trend cluster
Category
Discreet
Scent
Air fresheners adopt sleek aesthetics to blend into surroundings.
3.3
Trend score
Trend
What is the Discreet Scent trend?
Discreet Scent: As consumer preferences elevate, air care brands are following suit with minimalist designs to allow for seamless at-home integration. Transforming typically simple products like scents and air fresheners into items that easily blend into interior decor and car accessories, brands are using contemporary designs to not only create visual intrigue, but also transform typically disposable items into products that complement a consumer's everyday routine.
Trend themes
Themes within the Discreet Scent trend
Three behaviours holding the trend together01
Minimalist Design
Air care brands are adopting minimalist designs to allow for seamless integration into interior decor and car accessories.
02
Smart Air Care
Consumers seek out more ways to help automate their experience within the home, and air care brands have developed app-controlled devices, like the 'Pura Scents' plug-in air freshener.
03
Sustainable Air Care
Air care brands are creating eco-friendly products to satisfy environmentally conscious consumers, like the PIEXO nano tech air freshener that features reduced landfill waste.
Industry implications
What the Discreet Scent trend means for industry
Where the trend changes the playbookFor
Automotive Accessories
Air fresheners like the Perk Vent Wrap, Car Vent Air Freshener Flavor Sticks and the Car Plug-In Air Purifier are revolutionizing the way consumers use fresheners inside vehicles, while keeping discrete designs and eco-friendly solutions in mind.
For
Home Products
Products like the Glade Sense & Spray Automatic Freshener and the Casa Aroma Genie Ultrasonic Diffuser aim to provide consumers with air fresheners that integrate seamlessly into their homes and provide customizable fragrances, depending on their needs.
For
Sustainability
Consumers are looking for eco-friendly options, and air care brands like Febreze are meeting these needs by creating products that are made without aerosols and dyes and that have reusable nozzle systems, making it possible to refill and reduce waste. This is the perfect opportunity to create products that are both environmentally-friendly and effective.
Workshop question
Is your product user-friendly? How could you elevate the way its presented to capture interest from a different audience?
Trend signals
Trend signals for Discreet Scent
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Discreet Scent trend
8 featured examples from Nov 21, 2014 to Sep 20, 2017CategoryEco
Nano Tech Air Fresheners
PIEXO Cleans and Purifies While Saving Users Energy Costs
Industries focused on improving indoor air quality, such as air purifiers and HVAC systems, can integrate nano tech air fresheners into their product lines to offer more comprehen…
CategoryAutos
Discreet Car Fresheners
The Perk Vent Wrap Auto Air Freshener is Virtually Undetectable
The automotive accessories industry can develop new discreet and long-lasting products beyond air fresheners.
CategoryAutos
Chic Vehicle Fresheners
These Car Vent Air Freshener Flavor Sticks Provide Months of Freshening
Car manufacturers or car accessory companies have an opportunity to revolutionize car freshness by incorporating creative, long-lasting and chic options into their product line.
CategoryLifestyle
Ionizing Air Fresheners
The Casa Aroma Genie Ultrasonic Diffuser Delivers Exceptional Performance
The home fragrance industry can capitalize on the trend of ionizing air fresheners by developing innovative products that offer improved performance and user experiences.
CategoryAutos
Pocket-Sized Car Fresheners
The Car Plug-In Air Purifier Eliminates Foul Odors at the Source
Disruptive innovation opportunity: Car manufacturers can integrate air purifying technology into their vehicles to create a healthier and more enjoyable driving experience for cus…
CategoryLifestyle
Ultra-Light Air Fresheners
'Febreze ONE' Freshens Without Heavy Perfumes, Aerosols and Dyes
The home fragrance industry can capitalize on the demand for sustainable air fresheners and environmentally friendly options.
CategoryTech
Smart Air Fresheners
The 'Pura Scents' Plug-In Air Freshener is App-Controlled for Convenience
With the growing popularity of smart homes, the Home Automation industry can explore creating more app-controlled devices like the 'Pura Scents'.
CategoryAutos
Shadow-Sensing Air Fresheners
This Automatic Air Freshener Sprays When a Shadow Falls On It
Home appliance manufacturers can integrate motion-sensing technology into their products to create more interactive and convenient experiences for consumers.
