Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,752 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,752 cutting edge ideas.

Ultra-Light Air Fresheners

'Febreze ONE' Freshens Without Heavy Perfumes, Aerosols and Dyes

— September 20, 2017 — Lifestyle
Febreze ONE is an all-new line of fabric and air mists that is made without aerosols, dyes and heavy perfumes. Instead, the range includes ultra-light naturally inspired scents like Bamboo, Mandarin and Orchid that are released in a fine mist. Although perfume fragrances are still included in each of the products, Febreze describes that there is simply less of it.

As well as being alluring to consumers for their light scents, Febreze ONE canisters boast a reusable nozzle system that makes it possible to refill and reduce waste. The refreshing Febreze ONE range also boasts a light and fresh design in white that is accented by watercolor-like images that help to capture the essence of each unique scent.

This collection of air fresheners from P&G brand Febreze acknowledges that a growing number of consumers are looking to care for themselves, their families and their homes with sustainable, natural products.
Trend Themes
1. Sustainable Air Fresheners - The rise of sustainable air fresheners offers opportunities for eco-friendly and natural alternatives to traditional aerosols and heavy perfumes.
2. Naturally Inspired Scents - The demand for air fresheners with ultra-light naturally inspired scents like Bamboo, Mandarin, and Orchid opens up possibilities for unique fragrance offerings.
3. Reusable Packaging Solutions - The introduction of air fresheners with reusable nozzle systems paves the way for reduced waste and refillable products.
Industry Implications
1. Home Fragrance - The home fragrance industry can capitalize on the demand for sustainable air fresheners and environmentally friendly options.
2. Consumer Goods - The consumer goods industry has the opportunity to innovate by creating air fresheners with naturally inspired scents to cater to the changing preferences of eco-conscious consumers.
3. Packaging - The packaging industry can explore reusable packaging solutions for air fresheners and other products to meet the growing demand for sustainable options.
2.5
Score
Popularity
Activity
Freshness