Air Company is introducing a limited-release carbon-negative fragrance called Air Eau de Parfum, which helps to hint at the fact that it's the world’s first fragrance made from air. The genderless scent was inspired by an abundant resource and it can be purchased in three varieties, each of which sports a different kind of cap, or none at all. There's one with a high-gloss chrome cap and a satin-finish white cap, and the no-cap version is designed for travel without making a mess.
In terms of scent, the debut fragrance from Air Company has notes of orange peel, fig leaf, jasmine, violet, musk and tobacco. This high-tech perfume is made by converting carbon dioxide into ethanol and combining it with hydrogen, which results in a clean, quality scent experience.
What's Driving This Trend
- Carbon-negative Products
- Companies can explore opportunities in creating carbon-negative products as a way to contribute to climate change mitigation, like Air Company's Air Eau de Parfum.
- Converting Carbon Dioxide Into Ethanol
- Businesses can innovate ways to utilize carbon dioxide to create sustainable products, such as fragrances and other household items.
- Genderless and Sustainable Scents
- The market for genderless and sustainable scents is growing, and businesses can enter this space to cater to eco-conscious consumers, like Air Company's Air Eau de Parfum.
Who This Affects Most
- Fragrance and Perfume Industry
- The fragrance and perfume industry can explore creating carbon-negative and sustainable products to contribute to climate change mitigation and cater to eco-conscious consumers.
- Sustainable Consumer Goods Industry
- Companies in the sustainable consumer goods industry can innovate ways to convert carbon dioxide into sustainable products like fragrances.
- Travel and Tourism Industry
- Players in the travel and tourism industry can consider offering eco-friendly and sustainable options in their amenities and services such as including travel-friendly carbon-negative fragrances like Air Company's Air Eau de Parfum.
