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Integrated Dining

Restaurants take a more active role in social media marketing

Implications - Appealing to Gen Z and Millennial customers has been a preoccupation for modern restaurateurs and dining establishments. In addition to updating their offerings, many restaurants are now focusing their attention on providing social media-friendly interiors and events to increase organic marketing and word-of-mouth. Integrating social media into the very fabric of the dining experience suggests that technology has become a strong component of both socializing and consumption.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
133,015 Total Clicks
Apr 15 - Feb 16
Warm
MarketingLifestyleFoodDrinkingBranding
Featured Examples
Branded Food Photography - Carmel Wineries Arranged Extremely Instragrammable Dining Events
SCORE 6.7
Warm 9,198 Clicks Pub: Apr 30, 15
Branded Food Photography
Carmel Wineries Arranged Extremely Instragrammable Dining Events
A series of dining events called FOODOGRAPHY were held specifically so expert Instagrammers could take appetizing pictures of their meals. Catering to foodies and social media influencers, the... [More]
Novelty Millennial Eatery Rebranding - KFC Redesigns its Restaurants to Cater to Communication
SCORE 4.7
Average 1,279 Clicks Pub: Jan 28, 16
Novelty Millennial Eatery Rebranding
KFC Redesigns its Restaurants to Cater to Communication
Fried chicken chain KFC recently went through an eatery rebranding that focuses exclusively on attracting millennial cliental through a space that offers an element of personalization as well as... [More]
Storied Tasting Competitions - This Immersive Dining Event Was Hosted in London by Burger & Lobster
SCORE 4.7
Average 2,228 Clicks Pub: Feb 4, 16
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
‘A Tale of Two Sides’ is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster’... [More]
Gamified Pop-Up Eateries - The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
SCORE 4.6
Average 6,774 Clicks Pub: Feb 29, 16
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
‘Meal of Fortune’ is unique dining experience that was recently held by ‘Mouth Arcade’ and ‘Theory Kitchen.’ While many restaurants have been experimenting with... [More]
Romantic Fry Campaigns - New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
SCORE 3.8
Mild 656 Clicks Pub: Feb 11, 16
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine’s Day season. The promotion... [More]
Social Media Food Reviews - This App Helps Users Create Food Reviews to Share on Instagram
SCORE 3
Mild 496 Clicks Pub: Feb 11, 16
Social Media Food Reviews
This App Helps Users Create Food Reviews to Share on Instagram
‘Critic’ is a new app that helps users create food reviews to share on Instagram. In recent years, photographing food and sharing it online has become an extremely popular pastime for... [More]
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