Category
Tech
Delegated Interfaces
Trend cluster
Category
Collaborative
Creation
Photo services turn to interactive elements to make sharing more communal.
2.8
Trend score
Trend
What is the Collaborative Creation trend?
Collaborative Creation: Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation.
Trend themes
Themes within the Collaborative Creation trend
Three behaviours holding the trend together01
Collaborative Creation
Photo services and apps are redefining how users edit, upload, and share images by offering real-time interactive platforms that allow multiple users to access, create, and alter content as they see fit.
02
Group Photo-Editing
Makeover apps such as Perfect365 are now providing groundbreaking group editing features designed to appeal to a generation of young consumers who are increasingly concerned with getting the perfect shot.
03
Proactive Photo Sharing
Knoto is a new photo sharing app that harnesses artificial intelligence and facial recognition technology to automatically detect who's depicted in a photo, before sending that person that photo.
Industry implications
What the Collaborative Creation trend means for industry
Where the trend changes the playbookFor
Social Media
Social media is a rapidly growing industry embracing the need for collaboration and peer-to-peer engagement as users seek to create, share and interact with user-generated content.
For
Mobile App Development
Mobile app development is a thriving industry that is capitalizing on the desire for collaborative media platforms that offer users exclusive and customized content options across multiple devices.
For
Artificial Intelligence and Facial Recognition
The adoption and integration of artificial intelligence and facial recognition technology into photo-related apps and services are leading to disruptive innovation opportunities in the photography industry.
Workshop question
In what way can your brand change its product to increase the shareability?
Trend signals
Trend signals for Collaborative Creation
Trend score 2.8 out of 10, from popularity 46%, activity 31%, freshness 8%.
Popularity46%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Collaborative Creation trend
4 featured examples from Jan 31, 2015 to Mar 9, 2016CategoryTech
Group Photo-Editing Apps
This Digital Makeover App Now Lets Users Edit Group Photos
Disruptive opportunity for the social media marketing industry with group photo-editing apps that can enhance brand image with visually appealing and professionally edited images.
CategoryTech
Gamified Event Photography Apps
Dudr is a Social Photo App That Lets Groups Share Images as a Game
Opportunity for app developers to create innovative and gamified social photo apps.
CategorySocial Media
Proactive Photo Sharing Apps
The Knoto App Uses Artificial Intelligence to Share Your Photos
The introduction of apps like Knoto that leverage artificial intelligence and facial recognition technology for seamless photo sharing experiences can drive disruptive innovation…
CategoryTech
Real-Time Photomontage Apps
The Picpal App Lets Users Collectively Create Selfie Collages
Real-time photomontage apps present disruptive innovation opportunities in the photography industry, allowing for collaborative editing and real-time collaboration with friends an…
