Branded Fear

Brands aim to engage consumers with startling prank campaigns

Implications - As brands look for unexpected ways to engage consumers, many are carrying out pranks in public spaces in the hopes of making a splash online. Beyond the desire to go viral, this street-style campaign infuses the brand experience with an essence of humanness that consumers find relatable. Highlighting the new relationship between individuals and branded spaces, this shift also demonstrates the modern acceptance of horror and fantasy genres as a routine escape from reality.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
735,469 Total Clicks
Jan 14 - Feb 16
Mild
Featured Examples
Scary Shopping Pranks - Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
SCORE 6.1
Warm 1,971 Clicks Pub: Nov 1, 14
Scary Shopping Pranks
Samsung's Halloween Prank Video Catches TV Shoppers Off Guard
The ‘Samsung Zombie Switch’ is a clever Halloween prank video that has unsuspecting shoppers focus all of their attention on the TVs, while someone creepy sneaks up behind them. The &#... [More]
Creepy Car Wash Pranks - Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
SCORE 5.8
Warm 1,780 Clicks Pub: Oct 17, 14
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
This year for Halloween, Ford tricked 30 unsuspecting people into entering a car wash for a good car cleaning and a good scare. The prank involved inviting people to a test drive location and asking... [More]
Frightening Mirror Pranks - Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
SCORE 5.3
Warm 1,464 Clicks Pub: Oct 31, 14
Frightening Mirror Pranks
Pepsi Max's Halloween Scary Prank Tricks People with a Mirror
This Halloween scary prank from Pepsi Max makes use of advanced face tracking technology in order to give unsuspecting people a real scare. The Monster Mirror prank was set up inside the washroom at... [More]
Evil Baby Viral Pranks - This Viral Devil Baby Video Will Scare you into Theaters for 'Devil's Due'
SCORE 4.5
Average 1,110 Clicks Pub: Jan 16, 14
Evil Baby Viral Pranks
This Viral Devil Baby Video Will Scare you into Theaters for 'Devil's Due'
This devil baby prank video is making people scream with laughter. This is a viral marketing gimmick for the upcoming horror film Devil’s Due (about an Antichrist pregnancy.) The Devil Baby... [More]
Human Bank Machines - Santander UK's Fun ATM Machines are Loaded with Surprises
SCORE 3.2
Mild 433 Clicks Pub: Jan 14, 15
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
As part of its fun Santander’s Secret Santa stunts, this UK bank decided to give its customers a surprise at its ATM machines. The prank involved having a “special” ATM machine that... [More]
Hair-Raising Interactive Posters - This Movie Poster Design Gives People a Feel for Carrie's Powers
SCORE 4.2
Average 131 Clicks Pub: Jan 21, 16
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
In order to promote the newest film adaptation of Stephen King’s ‘Carrie,’ a movie theater came up with an interactive movie poster design that gave movie-goers a taste of the... [More]
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