Category
Tech
Delegated Interfaces
Trend cluster
Category
Specialized
Sharing
Content creation and sharing is broken down into a multi-step process.
1.7
Trend score
Trend
What is the Specialized Sharing trend?
Specialized Sharing: Capturing, editing and sharing photos is no longer a straight-forward or "one-stop-shop" affair, with the average consumer using several different apps before finally posting an image. As a result, photo apps now offer hyper-specialized functions that knowingly serve as one of many steps in the process of modern-day social sharing. Content creation is considered nothing short of an art form, and services that appeal to self-schooled, "connoisseur" consumer will have a high success rate.
Trend themes
Themes within the Specialized Sharing trend
Three behaviours holding the trend together01
Specialized photo apps
As the process of photo sharing becomes more complex, photo apps that offer hyper-specialized functions that appeal to connoisseur consumers will have a high success rate.
02
Photography timing apps
Photography timing apps that identify and remind users of the timing of the golden hour around the world can be a disruptive innovation opportunity for companies in the photography industry.
03
Limited photo-sharing platforms
Platforms that limit users to sharing only one picture per day, such as Polaroid Blipfoto, cater to the growing demand for products and services that help consumers sort through large amounts of digital content.
Industry implications
What the Specialized Sharing trend means for industry
Where the trend changes the playbookFor
Photo sharing apps
Companies in the photo sharing industry can benefit from developing hyper-specialized photo apps that appeal to connoisseur consumers and offer unique filters and editing features.
For
Photography equipment manufacturers
Manufacturers of photography equipment like cameras and lenses can innovate and take advantage of the growing demand for photography timing apps that help users photograph during the golden hour.
For
Digital content curation services
Companies that offer digital content curation services, like Polaroid Blipfoto, can stand out in the market by limiting users' content creation and encouraging them to focus on curating moments that matter the most.
Workshop question
How can your brand offer a step-by-step process to better educate or enlighten consumers, to instil a co-creation aspect of your service?
Trend signals
Trend signals for Specialized Sharing
Trend score 1.7 out of 10, from popularity 21%, activity 21%, freshness 8%.
Popularity21%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Specialized Sharing trend
4 featured examples from Sep 3, 2015 to Feb 19, 2016CategoryTech
Photography Destination Guides
This App Helps Photographers Figure Out Where to Get the Best Shot
Disruptive Innovation Opportunity: Develop a virtual reality experience that allows travelers to explore and scout photography destinations before booking their trip.
CategoryTech
Self-Made Photo Filters
The MIX by Camera360 Allows Users to Create Their Own Custom Image Filters
The rise of self-made photo filters presents opportunities for software developers to create new and innovative mobile apps that offer users more control over the filtering proces…
CategoryTech
Photography Timing Apps
This App for Photographers Sets an Alarm for the Golden Hour
Disruptive innovation opportunity: Build a software development company specializing in creating photography-related apps.
CategoryTech
Limited Photo-Sharing Platforms
This Platform Only Allows Users to Share One Picture Per Day
The social media industry can explore opportunities to create limited photo-sharing platforms that encourage users to focus on selecting and sharing meaningful content.
