The company was created by Joanna Hamer for the purpose of providing ethical fashion for people to enjoy. The company is "against fast fashion and waste, unethical supply chains, xenophobia and sexism." Its clothing is made by women who are socially isolated and underemployed, giving them an opportunity to earn money and autonomy in the process. The anti-oppression fashion company provides shoes made with upcycled leather scraps from London and eco-friendly jute soles from southern Spain.
This ethical company is able to target a multitude of world issues with its simple products and hopes to be made available at ethical fashion boutiques, online retailers and pop-up stores in the United Kingdom.