The luxury technology market is showing little sign of slowing down, which the new TAG Heuer Connected high-end watches identify. A big step up from the brand's first foray into the smartwatch market, the TAG Heuer Connected timepieces are priced at $9,900 whereas the original device would run you about $1,500.
The TAG Heuer Connected timepieces feature a splash-proof design, a titanium bezel, titanium lugs and much more than make it look and act like other high-end watches on the market.
The TAG Heuer Connected timepieces are created in cooperation with Google and Intel, and offer users a way to help stay connected without sacrificing their personal style. The watches come as a modernized way to maintain connectivity without letting others in on the secret.
What's Driving This Trend
- Luxury Wearable Technology
- There is an opportunity for luxury brands to innovate the wearable technology market by creating high-end versions of existing technology.
- Smartwatch Fashion
- There is disruption opportunity for fashion companies to produce smartwatches that offer the features of traditional high-end watches at an affordable price point.
- Collaborative Innovation
- There is disruption opportunity for technology companies to collaborate with luxury brands to create high-end wearable technology that merges fashion with functionality.
Who This Affects Most
- Fashion
- Fashion companies can innovate by creating new designs for smartwatches that cater to the luxury market.
- Technology
- Technology companies can innovate by creating collaborations with luxury brands to infuse fashion with functionality in their smartwatches.
- Luxury Goods
- There is disruption opportunity to create high-end versions of existing wearable technology that cater to the luxury market.
