Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized
Protection
Insect repellents evolve to satiate the modern tech-savvy consumer.
3.6
Trend score
Trend
What is the Digitized Protection trend?
Digitized Protection: As consumer dependence on technology continues, products like insect repellents are evolving to feature high-tech, digital components. Moving away from the typical spray format, repellents are being integrated into wearable technology and mobile apps to not only make application more convenient, but also streamline the process to be easily integrated into day-to-day activities. This turn toward tech integration suggests that consumers are not only looking for new ways to experience things, but also expect a technological tie-in, even when it comes to personal protection and health.
Trend themes
Themes within the Digitized Protection trend
Three behaviours holding the trend together01
Tech Integration in Personal Protection Products
As consumers become more dependent on technology, companies are integrating digital components into personal protection products like wearable insect repellents and mobile apps to make application more convenient and encourage day-to-day use.
02
Humane Pest Control Systems
Electronic pest control systems, like the Transonic PRO, that use sound waves instead of dangerous chemicals or inhumane traps are becoming a popular pest management option for consumers concerned about safety and animal welfare.
03
Innovative Mosquito-Repelling Products
Companies are introducing a range of creative and effective mosquito-repelling products like bracelets infused with geraniol extract, musical camping lanterns that also repel insects, and light-sensing malaria tests.
Industry implications
What the Digitized Protection trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can benefit from tech integration in products like insect repellents, offering consumers a greater variety of high-tech personal protection options.
For
Pest Control
As consumers become more concerned about animal welfare and the use of dangerous chemicals in their homes, the pest control industry can offer electronic pest control systems as a humane option.
For
Healthcare
Medical startups, like Matibabu in Uganda, are developing innovative and non-invasive healthcare solutions that use technology, such as light-sensing malaria tests, to improve access and increase efficiency in healthcare.
Workshop question
How could technology make your products or services more convenient for consumers?
Trend signals
Trend signals for Digitized Protection
Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%.
Popularity53%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Protection trend
6 featured examples from Mar 26, 2014 to Jan 29, 2017CategoryTech
Mosquito-Repelling Bracelets
This Handy Wearable Device Helps to Keep Bugs at Bay
Integrating insect-repelling features in outdoor clothing and gear to provide added value for consumers.
CategoryTech
Mosquito-Repelling Apps
The Anti Mosquito Sonic Repeller App Claims to Keep Mosquitoes Away
The rise of mosquito-repelling apps creates opportunities for developers in the mobile app development industry to create innovative solutions for insect control and prevention.
CategoryTech
Musical Mosquito-Repelling Lanterns
This Camping Lantern Repels Insects and Plays Music
Companies that specialize in outdoor and adventure gear can explore opportunities to create innovative products that combine various functionalities.
CategoryTech
Electronic Pest-Repelling Devices
This Electonic Pest Control System is Humane and Safe to Use
Pest control companies can provide new electronic pest control solutions to cater to consumers looking for eco-friendly and humane pest control methods.
CategoryTech
Alluring LED Mosquito Traps
Mosquito in a Trap Keeps Those Pesky Bugs Away From You
Creating advanced trapping technologies is a disruptive innovation opportunity within the insect pest control industry.
CategoryLifestyle
Light-Sensing Malaria Tests
Ugandan Startup Matibabu Can Quickly Diagnose Malaria With Light
The healthcare technology industry can leverage this trend to develop innovative solutions for diagnosing and preventing malaria.
