Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fandom
Gaming
Out-of-home gaming references popular culture for mass appeal.
4.4
Trend score
Trend
What is the Fandom Gaming trend?
Fandom Gaming: Popular film genres and video game characters are being adapted for arcade enjoyment to appeal to the modern, experience-driven fan. Even more importantly, these iconic adaptations point to the next generation of families, in which gaming has played an integral role in growing up for both parents and children. This progression relates to the close relationships between millennial parents and their kids, as well as the increased level of familial bonding.
Trend themes
Themes within the Fandom Gaming trend
Three behaviours holding the trend together01
Pop Culture Adaptations
Gaming is adapting popular film genres and video game characters for arcade enjoyment to appeal to the modern experience-driven fan.
02
Immersive Gaming Experience
Arcade games are providing players with a fully immersive experience through 3D technology, interactive touch panels, and built-in fans for tactile feedback.
03
Group Gaming
Developers are creating arcade games that allow up to six players to compete against one another, drawing players into all aspects of the competitive game.
Industry implications
What the Fandom Gaming trend means for industry
Where the trend changes the playbookFor
Gaming Industry
This industry can leverage the popularity of fan-favorite characters and cinematic adaptations to appeal to a younger, experience-driven demographic.
For
Entertainment Industry
The entertainment industry can benefit from immersive gaming experiences to create connections with audiences.
For
Hospitality Industry
The hospitality industry can take advantage of the interactive, group-based nature of arcade gaming to create experiential entertainment in venues such as hotels and theme parks.
Workshop question
How could your brand remix a nostalgic fan-favorite to create a never-before-seen experience?
Trend signals
Trend signals for Fandom Gaming
Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%.
Popularity67%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fandom Gaming trend
4 featured examples from Sep 15, 2015 to Feb 17, 2016CategoryPop Culture
Hipster Video Game Characters
These Images Display Super Mario Brothers Characters as Hipsters
The re-imagined hipster versions of Super Mario Brothers characters indicate a need for innovative character designs in the video game design industry.
CategoryTech
Horror-Themed Arcade Games
This 3D Arcade Game Immerses Players in a Creepy Fantasy Game
The gaming industry can embrace horror-themed arcade games as a way to attract a new audience and provide innovative gaming experiences.
CategoryTech
Intergalactic Multiplayer Games
This Star Wars Arcade Game Features a Fully-Immersive Cockpit
The gaming industry can tap into the trend of immersive multiplayer arcade gaming to develop new games and innovative gaming devices that offer an interactive and immersive gaming…
CategoryTech
Six-Player Arcade Games
The CAPCOM Mario Party Game Brings a Nintendo Favorite to the Arcade
The development and release of arcade versions of Nintendo titles like Mario Party presents opportunities for the gaming industry to expand into new markets and environments
