Consumers become enthralled by VR and AR applications of horror content
Implications - As virtual and augmented reality technology becomes increasingly accessible to the average consumer, many brands are highlighting horror content through immersive applications that the consumer may partake in. Such 3D technology takes advantage of the genre's voyeuristic nature by placing the user in the main role. This progression not only highlights the growing interest in immersive entertainment as a whole, but also indicates the power of fear in creating a memorable experience.
Workshop Question - How can your brand use immersive marketing techniques to better connect to consumers?
Trend Themes
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Immersive Horror Entertainment — As virtual and augmented reality technology becomes more accessible, consumers are becoming increasingly interested in immersive horror experiences.
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Horror-themed Video Games — New horror video games are providing a more immersive gaming experience for those who love a good scare.
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3D Augmented Reality Filters — Snapchat's new 3D augmented reality filter based on the popular fantasy horror franchise 'Underworld' highlights the growing interest in augmented reality technology.
Industry Implications
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Gaming — New horror video games are creating disruptive innovation opportunities for gaming companies.
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Entertainment — Immersive horror experiences are creating opportunities for entertainment companies to provide unique experiences for consumers.
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Augmented Reality Technology — Snapchat's new 3D filters are an example of how augmented reality technology is increasingly being used to provide more immersive experiences for users.
6 Featured, 46 Examples:
156,131 Total Clicks
Date Range:
Jun 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
