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Horror Immersion

Consumers become enthralled by VR and AR applications of horror content

Implications - As virtual and augmented reality technology becomes increasingly accessible to the average consumer, many brands are highlighting horror content through immersive applications that the consumer may partake in. Such 3D technology takes advantage of the genre's voyeuristic nature by placing the user in the main role. This progression not only highlights the growing interest in immersive entertainment as a whole, but also indicates the power of fear in creating a memorable experience.
Workshop Question - How can your brand use immersive marketing techniques to better connect to consumers?
Trend Themes
1. Immersive Horror Entertainment - As virtual and augmented reality technology becomes more accessible, consumers are becoming increasingly interested in immersive horror experiences.
2. Horror-themed Video Games - New horror video games are providing a more immersive gaming experience for those who love a good scare.
3. 3D Augmented Reality Filters - Snapchat's new 3D augmented reality filter based on the popular fantasy horror franchise 'Underworld' highlights the growing interest in augmented reality technology.
Industry Implications
1. Gaming - New horror video games are creating disruptive innovation opportunities for gaming companies.
2. Entertainment - Immersive horror experiences are creating opportunities for entertainment companies to provide unique experiences for consumers.
3. Augmented Reality Technology - Snapchat's new 3D filters are an example of how augmented reality technology is increasingly being used to provide more immersive experiences for users.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
152,042 Total Clicks
Date Range:
Jun 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

3D Social Media Filters
3D Social Media Filters
Snapchat's First-Ever 3D Filter is Sponsored by 'Underworld: Blood Wars'
Snapchat’s filters have been part of the reason why the social media app has been catapulted up as one of the leading platforms in the field, and the company’s latest filter innovation... MORE
Horror-Themed Arcade Games
Horror-Themed Arcade Games
This 3D Arcade Game Immerses Players in a Creepy Fantasy Game
NAMCO recently debuted a 3D arcade game that provides a new level of entertainment for horror movie enthusiasts. While there are a number of games that involve shooting zombies and other ghoulish... MORE
Immersive Horror Videos
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
To promote the release of its latest show, MTV has released an immersive horror game. The new TV series is called ‘Scream’ and the promotional game will offer a sneak-peak of the show&#... MORE
Haunted House Apps
Haunted House Apps
The 'Night Terrors' App is a Nightmarish Augmented Reality Game
Haunted house apps may not be for everyone, but for anyone who enjoys a good scare or two, the new ‘Night Terrors’ app might be the perfect choice. The app delivers an immersive... MORE
Scary Psychedelic Video Games
Scary Psychedelic Video Games
The 'Layers of Fear' Horror Game Takes Players on a Creepy Journey
Offering players the ability to dive into the mind of an insane artist, the ‘Layers of Fear’ horror game is a video game that explores a number of different dimensions of fear. Focused... MORE
Horror Film Video Games
Horror Film Video Games
The VR Paranormal Activity Video Game is Being Shown on the Big Screens
The Paranormal Activity video game will be scary enough on users’ own screens at home, but it will be heart-stopping at the AMC theater screens it is being shown at this weekend. The horror... MORE

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