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Creative Engagement

Brands use creativity-based contests to enhance consumer interaction

Implications - Interaction on a game-based level often skims the surface of customer engagement, while interaction on a creativity-based level can go much deeper. Thus, more brands are grabbing consumer attention by creating contests and challenges that ask consumers to be inventive and artistic. By allowing them to exercise their creativity, brands can engage customers in such a way so as to build positive brand awareness, association and even loyalty. Further, the proliferation of social media makes such campaigns even more effective, as they encourage contest participants to share their creations, further spreading the word and campaign message.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 76 Examples:
586,179 Total Clicks
Date Range:
Mar 11 — Jan 12
Trending:
Average

Featured Examples

Crowdsourcing Design Duos
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
Heineken is celebrating its 140th anniversary next year, and to do so, it has launched the Heineken Limited Edition Design Challenge, a crowdsourced design contest that seeks a bottle design that "symbolises… MORE
play_circle_filled Student Shoe Design Contests
Student Shoe Design Contests
Vans Custom Culture 2011 Lets Kids Display Talent Competitively
Let's be honest, when school budgets have to be configured, art classes are usually the first to get slashed. The Vans Custom Culture 2011 competition gives high school students a chance to make their… MORE
Graffiti Stencil Contests (UPDATE)
Graffiti Stencil Contests (UPDATE)
The Blek le Rat HUGO Man Competition Winners Revealed
The Blek le Rat HUGO Man Competition Winners have finally been revealed by HUGO Create! Not too long ago, HUGO Create announced a contest that would bring five winners to Berlin for a chance to paint… MORE
play_circle_filled Customized Cap Contests
Customized Cap Contests
The New Era 'Introducing' Project Wants Your 59FIFTY Designs
If you've ever dreamed of customizing your very own ballin' baseball cap with an awesome and eccentric design, the New Era 'Introducing' project should be right up your alley. The company, recognized worldwide… MORE
Automaker Photo Contests
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta. The… MORE
Search Engine Creativity Challenges
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
If you're creative and have a knack for captions, then enter the Google search caption contest, which is looking for the most funny, clever and insightful captions to go with a series of cartoons. Udi… MORE
play_circle_filled Designer Song Challenges
Designer Song Challenges
Dolce & Gabbana Music Video Contest Asks Fans to Dance and Sing
If you love the fashion label D&G, then enter the Dolce & Gabbana music video contest and you could win a chance to be in the label's branded D&G music video. To enter, you and your friends just have… MORE
play_circle_filled Music Video Car Contests
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
In promotion of the Toyota Yaris, automaker Toyota has launched a campaign called 'Outsmart Shout Out.' The campaign involves creating a pop music video for the car brand's fans that will feature a "shout… MORE
Cleanser Emblem Contests
Cleanser Emblem Contests
Axe Nation Flag Campaign Asks You to Be Creative
Male cleanser and deodorant brand Axe has reached 10 million fans on Facebook and to celebrate, it has launched a contest calling for creative fans to design the Axe Nation Flag. The Axe Nation Flag will… MORE
Browser Film Contests
Browser Film Contests
Mozilla 'Firefox Flicks' Competition Asks You to Tell a Story
Aspiring filmmakers can now flex their creative muscles and share their love for the open source, free web browser Firefox through the new Mozilla 'Firefox Flicks' contest. Mozilla wants fans to create… MORE

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