Category
Lifestyle
Assisted Choices
Trend cluster
Category
Revised
Tradition
Madeover classic holiday themes defy convention.
5.0
Trend score
Trend
What is the Revised Tradition trend?
Revised Tradition: While some would never dream of tampering with the traditional image of Santa Claus and other holiday motifs, some consumers and companies are doing just that. Whether it's a DIY project or a brand's novelty product, these remakes on tradition provide a shock factor that many consumers, who wish to go against convention, embrace.
Trend themes
Themes within the Revised Tradition trend
Three behaviours holding the trend together01
Remade Traditions
The trend of remaking traditional holiday motifs to appeal to consumers who wish to go against convention is an opportunity for businesses to create unique products.
02
Humorous Self-Love
The trend of self-loving cards with puns offers an opportunity for businesses to create more humorous and mocking content that appeals to a wider range of people.
03
Pop Culture Graffiti
The trend of pop culture graffiti on streets and on famous figures is an opportunity for artists to express their creativities and for businesses to attract millennials with similar interests.
Industry implications
What the Revised Tradition trend means for industry
Where the trend changes the playbookFor
Holiday & Gifting
Businesses can leverage remaking traditional holiday motifs to create unique products that appeal to consumers who prefer unconventional gifts.
For
Art & Entertainment
Businesses can leverage the trend of humorous self-loving cards and pop culture graffiti to create more humorous and mocking content that appeals to a wider range of people.
For
Fashion & Retail
Businesses can leverage the trend of remade Jersey Shore ornaments to introduce unconventional products and fashion trends that appeal to a younger demographic.
Trend signals
Trend signals for Revised Tradition
Trend score 5.0 out of 10, from popularity 70%, activity 73%, freshness 8%.
Popularity70%
Activity73%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Revised Tradition trend
6 featured examples from Nov 10, 2011 to Apr 27, 2014CategoryPop Culture
Sarcastic Self-Loving Cards
These Humorous Valentine's Cards Comfort Singles
The use of humor and unconventional themes in the greeting card industry can attract a younger audience who are looking for unique and relatable options.
CategoryLifestyle
Bloody Christmas Bags
Lee Ki Seung Reminds Audiences That the Festivites Aren't for Everyone
Opportunity for healthcare institutions to embrace creative and engaging approaches to encourage blood donation.
CategoryPop Culture
Thanksgiving Remixed Disney Photos
Celebrate the Holiday with These Humorous Turkey Photos
Creating new forms of entertainment through unexpected mashups and remixes.
CategorySpecial
Reality TV Christmas Decor
The Jersey Shore 3-Piece Ornament Set Turns the Holidays Orange
The home decor industry can capitalize on the growing demand for unique and personalized Christmas decorations by designing and producing new, innovative items.
CategoryArt & Design
Punny Pop Culture Graffiti
Hanksy Scoured the Streets of NYC to Create Pun-Filled Artwork
Artists in the street art industry can explore incorporating popular culture references and puns into their graffiti to attract attention and engage audiences.
CategoryPop Culture
Sci-Fi Festive Dinners
These Death Star Thanksgiving Photographs are Dysfunctional
Utilizing creative photography techniques to capture unconventional family moments.
