Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Zodiac Branding

Products and marketing inspired by Chinese Astrology

Implications - Eastern influences on products and branding are far and plenty, but one area is becoming more prominent in Western culture: the Chinese Zodiac. Around Chinese New Year, especially, Western brands launch Chinese zodiac-inspired products and marketing in the hopes that they can appeal to not only the Asian market but also the increasing number of Western consumers intrigued by Eastern ideas and innovations.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 73 Examples:
632,230 Total Clicks
Date Range:
Dec 11 — Jan 12
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Zodiac-Themed Designer Bags
Zodiac-Themed Designer Bags
NeochaEDGE x Coach 'Year of the Dragon' Accessories
It's Chinese New Year and to celebrate the occasion, many brands are releasing zodiac-inspired products, such as those in the NeochaEDGE x Coach 'Year of the Dragon' collaboration. NeochaEDGE is a Shanghai-based… MORE
Amazing Animalistic Labels
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
These colorful, animalistic characters on the Chinese Zodiac Wine collection may or may not be familiar to you, but they definitely are a great addition to this alcohol packaging. Crafted by designer Jag… MORE
Chinese Zodiac Hoop Kicks
Chinese Zodiac Hoop Kicks
Nike Sportwear 'Year of the Dragon' Pack Pays Homage to the Orient
After a short preview of the Air Force 1 model, Nike has finally unleashed a full look for the Nike Sportwear 'Year of the Dragon' Pack. The rest of the sneakers in the Nike Sportwear Year of the Dragon… MORE
play_circle_filled Chinese Calendar Car Ads
Chinese Calendar Car Ads
Volkswagen's Dragon Dance is Ready for the New Year
Volkswagen’s Dragon Dance ad was released to celebrate the Chinese New Year, and to build up its influence on Asian drivers. The viral ad features a bubble car moving throughout Beijing city... MORE
Mythical New Year Kicks
Mythical New Year Kicks
The Nike Air Force 1 'Year of the Dragon' Celebrates the Chinese Holiday
A preview of the Nike Air Force 1 'Year of the Dragon' has recently made its way on the web just in time for the new year. Compared to what New Balance and Converse have brought to their zodiac-inspired… MORE
Crimson Zodiac Sportswear
Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
Puma is now joining the likes of Nike, New Balance and Converse by launching its very own Puma 'Year of the Dragon' Pack in celebration of Chinese New Year. The dominant shade in the Puma 'Year of the… MORE
play_circle_filled Prosperous Brew Branding
Prosperous Brew Branding
The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year
Chinese New Year is only days away, and Carlsberg is celebrating the occasion with its latest campaign, 'Fortune Flows with Carlsberg,' which was created by Euro RSCG Singapore. Since it's the year of… MORE
Chinese New Year High Tops
Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
With the Year of the Rabbit coming to an end, a more bad ass Chinese Zodiac is coming out to play as seen with the Converse Year of the Dragon Chuck Taylors. The Chuck Taylor All Star Leather Hi silhouette… MORE
Holiday-Commemorating Timepieces
Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
Why not celebrate the Chinese New Year with this 2012 edition of the Swatch Year Of The Dragon watch? The bold blue and white design features a classic dragon print soaring in the sky and above the sea,… MORE
Asian Attire Mouses
Asian Attire Mouses
CLOT x MINDStyle 'Silk' Mickey Suits-Up in Oriental Attire
The release of the CLOT x MINDStyle 'Silk' Mickey has come at quite a good time considering how Chinese New Year is just around the corner. In honor of the holiday, the iconic character has received the… MORE

Related Trend Reports & Custom Market Research

Related Examples

Dazzling Dragon Watches
Dazzling Dragon Watches
These Chinese New Year Timekeepers by Benzinger are Detailed
Curvaceous Creature Cakes
Curvaceous Creature Cakes
These Year of the Dragon Cupcakes are Sure to Make Jaws Drop
Celebratory Zodiac Dishware
Celebratory Zodiac Dishware
SBTG x DC Shoes 'Enter the Dragon' Presents Themed Plates
Chinese Zodiac Cleansers
Chinese Zodiac Cleansers
Freshen Up for the New Year With the Lush Red Dragon Soap
Reversible Zodiac Beanies
Reversible Zodiac Beanies
The Kangol 'Year of the Dragon' Trapper Gets Ready for Chinese Holidays
Reptilian Zodiac Kicks
Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
play_circle_filled Kooky Craftwork Clocks
Kooky Craftwork Clocks
These 'Orlogin' Ben Broyde Time-Tellers are Vibrant
Comfy Hipster High-Tops
Comfy Hipster High-Tops
The Converse Addict All-Star Hi Kicks Feel Like You're Walking on a Cloud
Villainous Green Kicks
Villainous Green Kicks
Chuck Taylor All Star 'The Riddler' Shoes Pay Homage to an Iconic Nemesis
Mutated Cartoon Figurines
Mutated Cartoon Figurines
CLOT x Medicom Toy x Disney Bearbrick Gives Mickey a New Look
Empire State Hoop Kicks
Empire State Hoop Kicks
Nike Air Flight Maestro Plus 'Knicks' Wears NYC B-Ball Colors Proudly
Predatory Court Kicks
Predatory Court Kicks
Nike Zoom Kobe VII System Supreme Redefines High Performance Hoop Shoes
Darkened Metallic Watches
Darkened Metallic Watches
The U Boat Classic Puts a Twist on Time
Custom Multi-Hued Kicks
Custom Multi-Hued Kicks
The Nike Air Force 1 Bespoke Gets a Facelift from Harajuku
Superstar Soccer Runners
Superstar Soccer Runners
Nike Free TR2 Fuse CR7 Delivers High-Performance for Avid Joggers
Combat Streetwear Timepieces
Combat Streetwear Timepieces
The Stussy x Luminox Field Military Watch is Rough and Rugged
Toy Teddy Kicks
Toy Teddy Kicks
Nike Air Force 1 Bearbrick Teams up with Medicom Toy for a Special Release
Separate Serving Decanters
Separate Serving Decanters
The Measuring Carafe Aerates and Designates Three Glasses
Singed Script Branding
Singed Script Branding
A Cyclically Scorched Landscape Inspired Bush Fire Wine Packaging
Bloody Wine Branding
Bloody Wine Branding
Beaujolais Nouveau AD Packaging Functions as Promotional Donations
Zodiac-Inspired Trainers
Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
Haunting Vino Packaging
Haunting Vino Packaging
Lonely Spirit Wine is Emotionally Riveting and Creepy
Credit Card Timepieces
Credit Card Timepieces
LAKS Watch2Pay System Allows for Contactless Payments
Church Confessional Wine Boxes
Church Confessional Wine Boxes
Padre Divino Packages its Product in Religious Containers
Interchangable Digital Timepieces
Interchangable Digital Timepieces
Wo Watch Lets Customers Customize to Their Liking
Crimson Charity Apparel
Crimson Charity Apparel
Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS
Musical Collaboration Kicks
Musical Collaboration Kicks
Gorillaz x Converse Sneakers Use Jamie Hewlett for Exciting Designs
Rain-Resistant Running Apparel
Rain-Resistant Running Apparel
Suit-Up in the Nike 2011 Athletic Training Shield Collection
play_circle_filled Silhouetted Landmark Timepieces
Silhouetted Landmark Timepieces
Mr. Jones 'All Around The World' Keeps Watch on World Cities
Weather-Proof Runners
Weather-Proof Runners
The Nike Sportswear Magma Sneakers are Made for Rain, Sleet and Snow
Gauge-Inspired Racing Timepieces
Gauge-Inspired Racing Timepieces
The Autodromo Motoring Watch Pays Tribute to Golden Era of Racers
Sporty E-Ink Timepieces
Sporty E-Ink Timepieces
The Phosphor World Time Watch Goes Completely Buttonless
Cross Strap Hoop Kicks
Cross Strap Hoop Kicks
Get a Full Look at the Impressive Nike Zoom KD IV
Cyclist Vino Holders
Cyclist Vino Holders
The Penny-Farthing Wine Rack is Delightfully Vintage
Jolly Holiday Cartoon Figurines
Jolly Holiday Cartoon Figurines
Medicom x Disney 2011 Christmas Series Gears up for Next Season
Conjoined Caption Branding
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
Reptilian High-Tops
Reptilian High-Tops
All Star Snakeskin Leather Shoes Evoke a Predatory Punk Rock Attitude
Emotive Owl Wine Bottles
Emotive Owl Wine Bottles
The Whimsical Designs of Two Hoots Offers a Carefree Drinking Experience
Sci-Fi Jet Timepieces
Sci-Fi Jet Timepieces
The Star Wars Starships Wall Clock Flies from the Screen to the Home
Vino Bottle Lighting
Vino Bottle Lighting
Rewined Candles are a Wine-Lovers Fantasy Come True
Smoky Suede Sneakers
Smoky Suede Sneakers
Fragment design x Nike Sportswear Air Magma Impresses with a Simple Style
Accommodating Auto Ads
Accommodating Auto Ads
Toyota Camry 'It's Ready. Are You?' Campaign Shows How the Car Adapts
Indigo Courtside Kicks
Indigo Courtside Kicks
These Nike LeBron 9 Kentucky Wildcats Shoes Pay Homage to the NC
Dark Knight High-Tops
Dark Knight High-Tops
The Converse x DC Comics Batman has Vigilante Swag
Indigo Hoop Kicks
Indigo Hoop Kicks
Rule the Court with the Nike Hyperdunk 2011 Blake Griffin LAC PE
play_circle_filled Social Beer Experiments
Social Beer Experiments
The Carlsberg Bikers Stunt Turns a Movie Theatre into a Bar
Handmade Homage High Tops
Handmade Homage High Tops
The Sak DR. J Pro Leather Pays Tribute to an NBA Legend
Steamy Car Romance Shoots
Steamy Car Romance Shoots
Melissa Rodwell Captures Stunning Shots for Rusnak Automobile Group
Wickedly Woven Sneakers
Wickedly Woven Sneakers
The Missoni Converse Chuck Taylor Exudes Bohemian Luxury & Style
Celebratory Martial Arts Stamps
Celebratory Martial Arts Stamps
The Bruce Lee Postage Stamp Commemorates the Martial Arts Master
Rockstar Disney Figurines
Rockstar Disney Figurines
Medicom Toy x Disney Mickey & Minnie Mouse Toys Rock Out Adorably
Multi-Retina Disney Toys
Multi-Retina Disney Toys
Three-Eyed Mickey Figure Introduces the Character's Oddity
DC Superhero Kicks
DC Superhero Kicks
These Converse x Green Lantern Sneakers Brings the Power of Oa to Footwear
play_circle_filled Supermodel Supercar Ads
Supermodel Supercar Ads
The Mercedes Benz A Class 2012 commercial Stars Supermodel Jessica Stam
play_circle_filled Grumpy Grandma Car Ads
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
Revamped Convertible Muscle Cars
Revamped Convertible Muscle Cars
2012 Chevrolet Camaro 45th Anniversary Edition at the Indy 500
Wrap-Around Car Ads
Wrap-Around Car Ads
The May 2011 Ford Lobo Print Ads are Head-Turning
Disney Literary Crossovers
Disney Literary Crossovers
The Medicom Mad Hatter Mickey Mouse Gets the Lewis Carroll Treatment
Disney Character Hybrids
Disney Character Hybrids
The Mickey Duck by HuskMitNavn is a Strange Crossbreed of Two Icons
Designer Disney Figures
Designer Disney Figures
Medicom Toy Unveils the New ROEN x Disney Mickey Mouse Toy
New Years Designer Apparel
New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
Chinese Zodiac Kicks
Chinese Zodiac Kicks
Celebrate New Years With the Air Jordan ‘Year of the Rabbit'
Happy-Go-Lucky Toys
Happy-Go-Lucky Toys
The Chinese New Year Google Android Can Bring You Fortune
Cadaverous Cartoon Characters
Cadaverous Cartoon Characters
The Mickey Mouse Anatomy Sculpture Makes Learning Fun
Anecdotal Auto Ads
Anecdotal Auto Ads
The Nissan X Trail Campaign Presents a Situation No One Wants to be In
Chinese Lantern Tigers
Chinese Lantern Tigers
The Giant Digital Origami Tigers Ring in the New Year
Musical Icon Disney Toys
Musical Icon Disney Toys
The Mickey Jackson Mouse Remembers the King of Pop
Free Christmas Beer
Free Christmas Beer
J-Day Frenzy in Denmark
Extreme City Sports
Extreme City Sports
Urban Cliff Diving
Fake Websites
Fake Websites
Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention
Viral Supercar Ads
Viral Supercar Ads
Lamborghini Gallardo LP 560-4 Promo
Billboards out of Bottles
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
$400 Beer
$400 Beer
Carlsberg Vintage 1