Volkswagen's Dragon Dance ad was released to celebrate the Chinese New Year, and to build up its influence on Asian drivers. The viral ad features a bubble car moving throughout Beijing city center, which then morphs into a magical dragon in celebration of the year of the dragon before winking at the screen and flying away.
Volkswagen's Dragon Dance showcases a new direction of advertising for the automaker. The ad is another example of how companies are shifting their vehicle of primary communication from television to the Internet and other facets. The Internet proves for a more engaging atmosphere than television, and with the rise of PVRs and on-demand programming, these ads have less of a risk of being skipped over.