Competitive sales are the life of most individuals of today's world which is why the people of Hydundai are looking to sell their Hyundai hydrogen fuel cell car in 2012 -- approximately three years before their competitors (Honda, Toyota, etc.).
Yes, it is increasingly becoming more and more efficient (and cheaper) to have hydrogen fueled cars. As for pricing, Hyundia plans to beat Toyota's price tag of $50, 000.
Implications - With concerns about the health of the environment being pushed to the front of many consumer's minds, companies would be wise to consider more eco-friendly options when designing their products. In doing so, businesses will appeal to those consumers who have the environment's best interest at heart.