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Cause Marketing

Appealing to consumers' desire to feel better about their purchases

Implications - Because today's consumer increasingly needs justification for his or her purchase, centering a brand's message around a social cause helps any company to distinguish itself from the marketplace's never-ending product options and competitor messages. Cause marketing, whether it's sincere or not, appeals to the consumer's wish to feel better about spending money on items they might not need -- and that is often all it takes for a brand to augment sales.

SCORE 3.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 856,745 Total Clicks

Date Range: Oct 11 - Jan 12

Trending: Average

Consumer Insight Topics: Fashion Business Lifestyle Charity Top Lists Social Good

Featured Examples

Yarn-Bombed Shades - Proceeds from the Sunglass Hut Knitta Collection Goes to OneSight

SCORE 5.7

Warm 9,148 Clicks Pub: Nov 11, 11

Yarn-Bombed Shades

Proceeds from the Sunglass Hut Knitta Collection Goes to OneSight

It appears that even sunglasses aren't safe from graffiti knitting by the looks of the Sunglass Hut Knitta collection. Of course, just like the street art itself, this is a welcomed collaboration since… [More]

Socially Responsible Films - The Campbell's Canada 'NOURISH: Early Impact' Campaign

SCORE 5.2

Warm 2,464 Clicks Pub: Nov 23, 11

Socially Responsible Films

The Campbell's Canada 'NOURISH: Early Impact' Campaign

In an effort to combat food poverty in Canada, Campbell’s Canada teamed up with Crucial Pictures for the ‘NOURISH: Early Impact’ short film. Webber Shandwick, OMD and Corus... [More]

Blush Benefit Rides - The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe

SCORE 4.2

Average 3,639 Clicks Pub: Oct 20, 11

Blush Benefit Rides

The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe

There's something about an ultra-luxury automobile dipped in a cotton candy color like the 'Passion Pink' 2012 Bentley GT that just makes you weak in the girly knees if you're into totally feminine transportation.… [More]

Crimson Charity Apparel - Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS

SCORE 1.7

Untested 6,922 Clicks Pub: Nov 22, 11

Crimson Charity Apparel

Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS

For Worlds AIDS Day, the Nike Sportswear (RED) Collection will make its way to consumers in an effort to fight the life-threatening disease. (RED) is an organization that's been dedicated to raise money… [More]

Social Mission Totes - Cause Boutique Promotes a Variety of Worthy Causes

SCORE 2.4

Untested 7,445 Clicks Pub: Nov 21, 11

Social Mission Totes

Cause Boutique Promotes a Variety of Worthy Causes

Cause Boutique is an online boutique that sells reusable jumbo tote bags, each printed with designs inspired by one of three causes: clean water access, anti-human trafficking and youth education. Each… [More]

Employment-Augmenting Coffee Chains - Starbucks 'Create Jobs for USA' Program Strengthens Small Biz

SCORE 2.4

Untested 1,713 Clicks Pub: Oct 5, 11

Employment-Augmenting Coffee Chains

Starbucks 'Create Jobs for USA' Program Strengthens Small Biz

Helping community businesses hire more workers and sustain jobs is the Starbucks 'Create Jobs for USA' program. The coffee chain has partnered with Opportunity Finance Network® (OFN)to encourage people… [More]