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Cause Marketing

Appealing to consumers' desire to feel better about their purchases

Implications - Because today's consumer increasingly needs justification for his or her purchase, centering a brand's message around a social cause helps any company to distinguish itself from the marketplace's never-ending product options and competitor messages. Cause marketing, whether it's sincere or not, appeals to the consumer's wish to feel better about spending money on items they might not need -- and that is often all it takes for a brand to augment sales.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 71 Examples:
1,033,841 Total Clicks
Date Range:
Oct 11 — Jan 12
Trending:
Average

Featured Examples

Yarn-Bombed Shades
Yarn-Bombed Shades
Proceeds from the Sunglass Hut Knitta Collection Goes to OneSight
It appears that even sunglasses aren't safe from graffiti knitting by the looks of the Sunglass Hut Knitta collection. Of course, just like the street art itself, this is a welcomed collaboration since… MORE
Socially Responsible Films
Socially Responsible Films
The Campbell's Canada 'NOURISH: Early Impact' Campaign
In an effort to combat food poverty in Canada, Campbell’s Canada teamed up with Crucial Pictures for the ‘NOURISH: Early Impact’ short film. Webber Shandwick, OMD and Corus... MORE
Blush Benefit Rides
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
There's something about an ultra-luxury automobile dipped in a cotton candy color like the 'Passion Pink' 2012 Bentley GT that just makes you weak in the girly knees if you're into totally feminine transportation.… MORE
Crimson Charity Apparel
Crimson Charity Apparel
Nike Sportswear (RED) Collection is Dedicated to Fighting HIV/AIDS
For Worlds AIDS Day, the Nike Sportswear (RED) Collection will make its way to consumers in an effort to fight the life-threatening disease. (RED) is an organization that's been dedicated to raise money… MORE
Social Mission Totes
Social Mission Totes
Cause Boutique Promotes a Variety of Worthy Causes
Cause Boutique is an online boutique that sells reusable jumbo tote bags, each printed with designs inspired by one of three causes: clean water access, anti-human trafficking and youth education. Each… MORE
Employment-Augmenting Coffee Chains
Employment-Augmenting Coffee Chains
Starbucks 'Create Jobs for USA' Program Strengthens Small Biz
Helping community businesses hire more workers and sustain jobs is the Starbucks 'Create Jobs for USA' program. The coffee chain has partnered with Opportunity Finance Network® (OFN)to encourage people… MORE
Rockstar Fundraiser Fashion
Rockstar Fundraiser Fashion
Timberland 'Canvas that Cares' Auctions Off Ringo Starr Boot
Apparel company Timberland has invited rock legend Ringo Starr to help in the Timberland 'Canvas that Cares' initiative, which helps nonprofits raise funds by auctioning off limited edition, custom footwear… MORE
Fashion-Oriented Philanthropic Ventures
Fashion-Oriented Philanthropic Ventures
The Kenneth Cole AIDS Ribbon is an Updated Version
Some designers are just as well known for their philanthropic involvements as they are for their work in the fashion industry, and the Kenneth Cole AIDS ribbon proves that Mr. Cole is at the top of that… MORE
Patriotic Charitable Brews
Patriotic Charitable Brews
Founding Fathers Beer Donates Profits to Military Charities
Minnesota-based Founding Fathers beer is not your average brew brand. This patriotic company, launched by Minneapolis entrepreneur Phil Knutsen, helps military families by donating a portion of its profits… MORE

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Rain-Resistant Running Apparel
Rain-Resistant Running Apparel
Suit-Up in the Nike 2011 Athletic Training Shield Collection
Chic Soccer Collections
Chic Soccer Collections
Nike CR7 Collection Debuts with Fashionable Gear
Weather-Proof Runners
Weather-Proof Runners
The Nike Sportswear Magma Sneakers are Made for Rain, Sleet and Snow
Cross Strap Hoop Kicks
Cross Strap Hoop Kicks
Get a Full Look at the Impressive Nike Zoom KD IV
Cruising Hipster Kicks
Cruising Hipster Kicks
Nike SB x Supreme 94 Reinterprets a Great Classic
Stunning Crystallized Shades
Stunning Crystallized Shades
The Swarovski Studded Sunglasses will Make You Feel Star-Worthy
Boston Bloke Boutiques
Boston Bloke Boutiques
Boylston Trading Company Caters to the Fashion Elite
Street-Ready Climbing Kicks
Street-Ready Climbing Kicks
The Bape Mountain Soldier Hiking Boots are Perfect for Winter
Chic Lumber Shades
Chic Lumber Shades
The Woodzee Wooden Sunglasses are Fashionably Eco-Friendly
Chic Wooden Shades
Chic Wooden Shades
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Chromatic Court Kicks
Chromatic Court Kicks
The Nike Zoom KD IV NERF Edition is a Kaleidoscopic Mosaic
University-Inspired Sneakers
University-Inspired Sneakers
Nike Ekiden Collection Pays Homage to Japanese Running Clubs
play_circle_filled Crucial Pictures, Production House & Shadow Marketers (INTERVIEW)
Crucial Pictures, Production House & Shadow Marketers (INTERVIEW)
Indigo Courtside Kicks
Indigo Courtside Kicks
These Nike LeBron 9 Kentucky Wildcats Shoes Pay Homage to the NC
Customized Upcycled Shades
Customized Upcycled Shades
Emilie Voirin at MUDAM Luxembourg Presents Recycled Sunglasses
Powerful Planet-Saving Shorts
Powerful Planet-Saving Shorts
The 'Get Green' Film by Crucial Pictures is Inspiring
Thermo-Molded Sneakers
Thermo-Molded Sneakers
The Nike Vac Tech Collection Features Stitch-Free Shoes
Facial-Haired Frames
Facial-Haired Frames
The Sunstache is a Seriously Sophisticated Set of Shades
Crystallized Designer Shades
Crystallized Designer Shades
Walter Van Beirendonck Crystal Cut Sunglasses Glimmers Stylishly
Convenient Coffee Contributions
Convenient Coffee Contributions
The Starbucks Japan 'Share with a Friend' Promo is About Bonding
Tactile Coffee Branding
Tactile Coffee Branding
Starbucks Braille Card for Visually Impaired Caffeine Lovers
Do-Good Sunglasses
Do-Good Sunglasses
The SHAUNS SHADES ‘Buy One Give Sight' Mission is Inspiring
Hearty Food Campaigns
Hearty Food Campaigns
The 'Fresh from the Heart' Ads Request More than Canned Donations
Evolutionary Logo Diagrams
Evolutionary Logo Diagrams
Stock Logos Predicts How Companies will Look Over Time
play_circle_filled Child Activist Redefinitions
Child Activist Redefinitions
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play_circle_filled The New Generation of Office Space
The New Generation of Office Space
Colliers Presents The Trend Hunter Documentary
Sultry Sunglasses Collaborations
Sultry Sunglasses Collaborations
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play_circle_filled Trend Hunter 2 Minute Trailer
Trend Hunter 2 Minute Trailer
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Luxuriously Lustrous Whips
Luxuriously Lustrous Whips
Race Around Town in Style in the New Bentley 2012 Continental GTC
Marvelous Mid-Priced Sunnies
Marvelous Mid-Priced Sunnies
The Paul Frank Sunglasses are Stylishly Affordable and Playful
Foldable Featherweight Footwear
Foldable Featherweight Footwear
The Timberland Radler Trail Camp Shoe is a Portable Hiking Boot
Sensual Beach Photography
Sensual Beach Photography
The Pania Rose Harpers Bazaar September 2011 Editorial is Seaside Sweet
Crosswise Coffee Branding
Crosswise Coffee Branding
Starbucks Special Edition Packaging Seeks a Different Approach
Organized Content Totes
Organized Content Totes
The Atipus Beach Bags are Simple in Design
Tough Zipped Footwear
Tough Zipped Footwear
Mastermind JAPAN x Timberland Boots Shows Off a Rock Attitude
Coffee-Guzzling Statistics
Coffee-Guzzling Statistics
The Scale of Starbucks Infographic Proves the Brand's Power
Revamped Luxury Interiors
Revamped Luxury Interiors
The Italian Job is a Bentley-Inspired MINI Cooper S from Vilner
Refaced Cafe Packaging
Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves
Chilly Commemorative Cars
Chilly Commemorative Cars
The Limited-Edition Bentley Supersports Ice Speed Record Convertible
Fashionably Plaid Vehicles
Fashionably Plaid Vehicles
This Burberry-Clad Bentley is Sure to Please Fashionistas
21 Starbucks Branding Moves
21 Starbucks Branding Moves
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Cellular Coffee Payments
Cellular Coffee Payments
Starbucks Card Mobile App Lets You Pay With Your Phone
Logo Reinvention
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
Bogus Tote Bags
Bogus Tote Bags
The Thursday Friday Together Bag Fakes You Out With its Hermes Design
Perilous Painted Pumps
Perilous Painted Pumps
These Venus Fly Trap Mary Janes by ScholarlyArticles Are Dangerous
Native Roll-Top Boots
Native Roll-Top Boots
The Timberland & Pendleton Roll-Top Boot is Too Cool for Camping
Classy Luxury Speedsters
Classy Luxury Speedsters
The Bentley Continental Flying Spur Black Bison Gets a Badass Upgrade
Collectible Pop Art Totes
Collectible Pop Art Totes
These Barbonese Lichtentein Totes are Works of Art
Designer Oil Tees
Designer Oil Tees
Kenneth Cole Cleans Up Well With These Oil Spill Fighting Tees
Designer Charity Cars
Designer Charity Cars
The 2010 Life Ball Auctions Designer Ready Mini Coopers for Charity
play_circle_filled Empty Can Activism
Empty Can Activism
The 'Nothing' Campaign Gives You Something to Think About
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Market-Specific Luxury Coupes
Bentley Design Series China Models Tailored to China's Landscape
10 Terrific Timberlands
10 Terrific Timberlands
From Hip-Hop Hiking Kicks to Carbon Neutral Urban Retail
Crowdsourced Soup Labels
Crowdsourced Soup Labels
The Consumer-Oriented Packaging for Campbell's Cream of Potato Soup
Hip Hop Hiking Kicks
Hip Hop Hiking Kicks
The Timerberland and Starks Collaboration is a Match Made in Rap Heaven
Reuseable Chic Purses
Reuseable Chic Purses
The Baggu Duck Bag is Great for Shopping and Going Out
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AIDs-Fighting Rain Gear
The Kenneth Cole Electric Rain Rubber Boots Look Chic and Benefit amFAR
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Newsworthy Accessories
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Urban Old Lady Boots
Timberland's Merge Roll Top Boot With Snowflake Trim
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Tough Guy Female Footwear
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Life-Saving Fashion
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Kenneth Cole Uses AIDS to Sell Fashion
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