Everyone knows that Starbucks is not just another coffee shop, and a sift through these Starbucks branding moves will reveal just how the international coffeehouse chain has taken advantage of its image to spread its bean.
Some of these Starbucks branding moves include the company's attempts to sells unconventional coffee add-ons within the familiar guise of the green mermaid packaging. Others discuss the gradual evolution and simplification of the cafe logo, and subtle changes to coffee cup shapes and sizes to attract the attention of its caffeine addict followers. Starbucks continually asserts its superiority, so kick back, grab yourself a Trenta nonfat latte and and enjoy this collection of Americano marketing.
From Styrofoam Tummy Tucks to Unbranded Coffee Logos
Starbucks Gets Pricier, Fancier
Brewed to Order Premium Blend
Starbucks Adds "Energy" To Drinks
American Idol Starbucks Style
Coffee for Your Garden
Starbucks Pushes Coffee for Your Plants
Bespoke Fast Food
Off Menu Ordering
Starbucks Gets a Tummy Tuck
New "Skinny" Beverage Lineup
Free Starbucks Ice Cream Treats for Facebook Users
Starbucks Debuts On TV
Can Holiday Ad Bring Back Customers?
Starbucks Tries Protein Drinks
New Vivanno Smoothies
Coffee Branding Parodies
"What if Starbucks Marketed Like a Church?"
Loading Screen Cup Sleeves
The Caffeinating Coffee Cosy Boots Up Your Morning Brew
Starbucks Caters To Muslims
Starbucks-Inspired Garbage Cans
The Coffee Cup Rubbish Bin
Branded Coffee in a Can
Starbucks 'Kyoto Matcha Latte'
Exoticized Coffee Cakes
Taste a Bit of the Orient with the Starbucks Mooncake
Supersizing Caffeine Quotas
The Starbucks Trenta Size is Larger than the Average Stomach
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
Green Coffee Incentives
'Karma Cup' is the Starbucks Paper Cup Contest Winner
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
The 2011 Starbucks Logo is Unlabeled But Distinct