New "Skinny" Beverage Lineup

 - Jan 30, 2008
References: starbucks
As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word "Skinny" has been used to market a line of lower calorie drinks.

Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto something. They know what their health conscious customers are looking for, and that's attaining “skinny” without having to sacrifice their one treat per day.

Setting the standard for “coffee lingo” you can now replace your sentence at the register with a single word. Not only revamping the drink lineup, Starbucks have been coming out with new sugar-free syrups almost every month. Currently, Mocha, vanilla, cinnamon dolce, hazelnut and caramel syrups contain absolutely zero sugar and zero calories.

Although their competitors also offer nutritional facts both in store and online, it will be interesting to see if other chains adopt the “lingo”, or a modified version of it, as well if they will be hard pressed to get more sugar free flavors in their line up.