Brew branding innovations have been on the rise as of late. From the ever-so popular concepts of pop-up coffee shops to ingenious coffee coolers, the innovations that brewers are coming up with are awesome. Cups are getting more fashionable, holders are become more geometric and coffee is being reborn through baked goods. Even Starbucks recently rebranded its logo to contradict its mainstream status.
There are also movements towards more eco-friendly products: cups are now eco-chic and compostable. Coffee cup sleeves have become more recently customizable and reusable, minimizing waste. Additionally, the cultural advancements of using free-trade coffee beans has been on the uprise for the past few years.
With these brew branding innovations, mega-coffee shops such as Starbucks may have some unusual and unlikely competition.
86 Brew Branding Innovations
More Stats +/-
Cheeky Packaging Designs
Daydreamer Drink Sleeves
Faux Coffee Packaging
Pop-Up Portable Coffee Shops
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.