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Self-Promoting Packaging

Bejamin Dooling Showcases His Design Skills on Coffee Bags

— March 30, 2011 — Marketing
Bejamin Dooling has created a line of coffee packaging to display his qualifications in a way that his desired customers would appreciate. On these pouches, Dooling creates a resume-like display of his skills and qualifications, offering a creative way to present himself to future clients.

Bejamin Dooling's creativity in packaging as well as his typography skills can be seen from looking at these faux products. He takes a minimalist approach, using a nice clean font to clearly display the information of the product in an artistic and visually pleasing manner. His color choices are bold and make the type easy to read and stand out against the plain pouch.

Bejamin Dooling has created a perfectly unique way to really show potential clients his creative and artistic abilities, alluding to the possible work he can do for them.
Trend Themes
1. Packaging as Self-promotion - Designers can leverage packaging design to showcase their skills and qualifications, offering a creative way to present themselves to future clients.
2. Minimalist Typography - Minimalist typography can be used in packaging design to display information in an artistic and visually pleasing manner.
3. Bold Color Choices - Bold color choices in packaging design can make the type easy to read and stand out against the plain pouch.
Industry Implications
1. Graphic Design - Graphic designers can explore self-promotion opportunities through packaging design, showcasing their skills and qualifications to potential clients.
2. Food and Beverage - Food and beverage companies can leverage minimalist typography and bold color choices to make their packaging stand out on shelves.
3. Marketing and Advertising - Marketing and advertising firms can work with designers to create packaging that effectively promotes a product and appeals to consumers through unique and creative designs.
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