These caffeinated cookies are just another example of how the world loves coffee. In fact, many of us ‘need’ the caffeine to get ourselves going at various times of the day.
Recently on Trend Hunter we’ve seen some options to the classic cup of joe, such as caffeinated soap, lip balm and dissolving strips. Now we’ve got caffeinated cookies!
Buzz Strong Real Coffee Cookies are all natural and made with real Brazilian coffee, Tahitian vanilla, and Swiss dark and white chocolate chips. They are trans-fat free and have no preservatives. Each cookie has 70 calories and 3 grams of fat. How much caffeine? I’m not sure; the box shown on Outblush says 4 cookies equal 1 cup of coffee, however the Buzz Strong web site says “2 cookies are equal to drinking one cup of coffee.”
The question remains - cookies or cup?
Why This Trend Is Growing
- Caffeinated Cookies
- Disruptive innovation opportunity: Creating new and unique flavors of caffeinated cookies.
- Alternative Caffeine Products
- Disruptive innovation opportunity: Developing new forms of caffeine delivery, such as dissolving strips or lip balm.
- Coffee-inspired Snacks
- Disruptive innovation opportunity: Creating snacks infused with the flavors and energy boost of coffee.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Incorporating caffeine into various food and beverage products.
- Health and Wellness
- Disruptive innovation opportunity: Developing healthier alternatives to traditional caffeinated snacks and drinks.
- Consumer Goods
- Disruptive innovation opportunity: Creating new packaging and branding concepts for caffeinated products.
