Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Caffeine Chips (REVIEW)

Engobi Energy Go Bites

— June 22, 2008 — Special
Engobi Energy Chips intrigued me from the first time I heard the caffeinated snacks existed. Consumed by curiosity, I knew I had to try them, and both flavors, as soon as possible.

I wasn't sure if early afternoon was an appropriate time to experiment, but caffeine logic aside, I tore into the small blue bag of cinnamon-flavored Engobis...

I popped one onto my tongue and slowly allowed my mind to focus on this experience taking place on my palate. The texture was that of a bacon crisp, the flavor like Cinnamon Toast Crunch.

The second flavor, lemon, was peculiar too, and instantly I thought of yellow Fruit Loops.

A shocker, nonetheless, and likely a confusing encounter for the unexpecting mouth. Had they marketed it as a cereal instead, I think the product would be more quickly embraced. It would be the ideal alternative for those who don't like coffee, but still yearned for an artificially ingested morning boost. What better way than through a caffeinated, sugar-coated breakfast? After all, if people are eating Fruit Loops and Cinnamon Toast Crunch, they know people don't mind the flavor.

That being said, I think even as a chip, the peculiar taste of Engobi could appeal to the tween and teen demographics.

Trend Themes
1. Caffeine-infused Snacks - The success of Engobi Energy Chips indicates a growing demand for caffeine-infused snacks that cater to consumers seeking an alternative to coffee, energy drinks, or sodas.
2. Caffeine-based Breakfast Foods - Engobi Energy Chips' diverse flavors present an opportunity for innovation in caffeine-based breakfast foods that could appeal to consumers seeking a caffeine boost in the morning.
3. Cereal Disruption - Engobi Energy Chips' resemblance to cereal invites innovative brands to disrupt and dominate the breakfast foods category with a new approach to caffeine-based snacks.
Industry Implications
1. Snack Foods - The growing number of consumers seeking caffeine-infused snacks presents a disruptive opportunity for companies operating in the snack foods industry.
2. Breakfast Foods - Engobi Energy Chips' resemblance to breakfast cereals creates an opportunity for innovation in the breakfast foods industry that could appeal to consumers seeking a caffeine boost in the morning.
3. Functional Foods and Beverages - As consumers seek alternative sources of energy, the functional foods and beverages industry may find a disruptive opportunity in offering caffeine-infused products like Engobi Energy Chips.
3.4
Score
Popularity
Activity
Freshness