The Good Company Coffee (or Good Co.) branding and packaging took inspiration from its surrounding business environment of office-lobby locations nearby and integrated the atmosphere's corporate speak and business jargon into its professional look.
The name Good Company Coffee is also a dual play on the concept of "being in good company" while enjoying good coffee. Designed and created by the Landor agency, the double meanings and wordplay of Good Co. lightens the corporate mood by using a professional tone scrawled on its packaging in dry comedic comments. Using infographics, charts and graphs, these tools from the business workplace adds visual illustrations to the bold black and white java packaging.
The Good Company Coffee is a playful, lighthearted brew branding that really lets you relax and enjoy and cup of joe.
Faux Coffee Packaging
Argyle Brew Branding
Brewed Business Branding
Vintage Coffee Branding
Refaced Cafe Packaging
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.