The Good Company Coffee (or Good Co.) branding and packaging took inspiration from its surrounding business environment of office-lobby locations nearby and integrated the atmosphere's corporate speak and business jargon into its professional look.
The name Good Company Coffee is also a dual play on the concept of “being in good company” while enjoying good coffee. Designed and created by the Landor agency, the double meanings and wordplay of Good Co. lightens the corporate mood by using a professional tone scrawled on its packaging in dry comedic comments. Using infographics, charts and graphs, these tools from the business workplace adds visual illustrations to the bold black and white java packaging.
The Good Company Coffee is a playful, lighthearted brew branding that really lets you relax and enjoy and cup of joe.
Key Themes Behind This Trend
- Corporate-inspired Branding
- Opportunity for businesses to incorporate corporate speak and jargon into their branding, creating a playful and lighthearted image.
- Double Meanings and Wordplay
- Opportunity to use clever wordplay and double meanings in branding and packaging to engage with consumers.
- Visual Illustrations on Packaging
- Opportunity to use infographics, charts, and graphs on packaging to visually communicate with customers.
Where This Applies
- Coffee
- Opportunity for coffee companies to differentiate themselves through unique and creative branding strategies.
- Graphic Design
- Opportunity for graphic designers to incorporate corporate-inspired elements into their designs, adding a unique twist to branding projects.
- Marketing and Advertising
- Opportunity for marketers and advertisers to explore new ways of engaging with consumers by incorporating playful and visually appealing elements in campaigns.
