Even this Russian brand of bean brew knows that the best espresso comes from Italy, and the Sesto Senso Coffee packaging embraces this fact with a host of convincing characters.
Seven flavors of Easy Serving Espresso (ESE) have been given a face and name, as seven distinctive Italian waiters and waitresses promote a range of enticing full-bodied brews. Sesto Senso Coffee packaging attempts to bring authenticity to pre-made coffee concoctions and succeeds with this personable approach through endorsement by engaging cartoons.
Why This Trend Is Growing
- Authentic Branding
- Embracing personable approaches in packaging can help brands establish authenticity and connect with consumers.
- Character-based Marketing
- Utilizing engaging cartoons and characters in packaging can create a unique and memorable brand experience.
- Localized Endorsements
- Promoting specific regions or cultures through packaging can resonate with consumers and enhance brand credibility.
Industries Being Reshaped
- Beverage Packaging
- The beverage packaging industry can explore character-driven designs to make products more appealing and memorable to customers.
- Food and Beverage
- In the food and beverage industry, incorporating localized endorsements can help brands establish a sense of authenticity and attract consumers.
- Marketing and Advertising
- Marketing and advertising agencies can leverage character-based marketing strategies in packaging to create unique brand experiences for their clients.
