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Coffee Softdrinks

JavaPop Organic Coffee On-The-Go

— March 30, 2008 — Lifestyle
Who, besides the British who have their tea, is able to start the work day without that much-needed shot of caffeine? That being said, who has time to brew a nice fresh cup of coffee?

In recent years, the US consumer market for on-the-go coffee exploded. Most beverage manufacturers hastily introduced, with or without fantastic packaging, coffee-based products, to supply the busy consumer with “fresh brewed” coffee in the morning. Other companies introduced iced-coffee to the market. Few rolled out a trial for “coffee-soda”, a carbonated coffee drink.

Coca-Cola was the first with its BlaK, a stimulant based on the original Coca-Cola recipe with, according to the manufacturer, natural flavourings and real coffee. The low carbonated, low calorie drink was intended to attract adult consumers. Coca-Cola denied that BlaK was only a matter of getting used to the taste and that it was in fact made from real coffee-essence. It soon turned out that the soft drink was nothing more than cola with additional flavours and an extra dose of caffeine. A blooper.

Completely different is the story of JavaPop. With a growing push for organic products, JavaPop Inc., wanted to introduce a healthy alternative for the ready-to-drink coffee market.

JavaPop came up with the first organic, certified Fair Trade coffee soft drink. A carbonated, dairy free, 100% natural coffee drink. JavaPop is sweetened by certified organic pure cane sugar, free of finely refined sugars, chemicals, preservatives, artificial colouring and flavouring.

The product comes in five tastes: Espresso, Vanilla, Mocha, Hazelnut and Caramel and uses as basis the coffee beans from Green Mountain Coffee Roasters and freshly squeezed pure cane sugar juice. The product is organic and the packaging is made from 100% recycled basis material.
Trend Themes
1. Organic Coffee Drinks - Organic, certified Fair Trade coffee soft drinks are disrupting the ready-to-drink coffee market.
2. Carbonated Coffee Drinks - Carbonated coffee drinks are a new trend in the beverage industry, providing consumers with a new way to enjoy coffee.
3. Natural Sweeteners - Products sweetened by certified organic pure cane sugar instead of refined sugars are gaining popularity in the market.
Industry Implications
1. Beverage Industry - The beverage industry is being disrupted by new coffee-based products like organic coffee drinks and carbonated coffee drinks.
2. Organic Food Industry - The organic food industry is set to benefit from the growing demand for organic and certified Fair Trade coffee drinks like JavaPop.
3. Sustainable Packaging Industry - As more companies strive to create environmentally-friendly products, the sustainable packaging industry is growing, paving the way for 100% recycled materials like the packaging used by JavaPop.
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