Pepsi Café Blends Coffee and Cola in Slim Portable Cans
Laura McQuarrie — December 12, 2019 — Lifestyle
References: pepsico & prnewswire
In April 2020, United States consumers can look forward to enjoying a new offering from PepsiCo called Pepsi Café that combines cola and coffee. The caffeinated beverage enhances the taste of Pepsi with roasted Arabica coffee and is set to be available in flavors like Original and Vanilla. Notably, these energizing beverages will be packaged in tall, 12-ounce cans that contain almost double the amount of caffeine in classic Pepsi.
Back in 1992, Pepsi Kona was introduced as a beverage that fused coffee and original cola—now, this idea is being reinvented to meet the demand for drinks that are energizing, indulgent and refreshing. The unique new hybrid beverage has the potential to appeal to a wide range of consumers, including those who love the taste of cola and iced coffee.
Image Credit: PepsiCo
Back in 1992, Pepsi Kona was introduced as a beverage that fused coffee and original cola—now, this idea is being reinvented to meet the demand for drinks that are energizing, indulgent and refreshing. The unique new hybrid beverage has the potential to appeal to a wide range of consumers, including those who love the taste of cola and iced coffee.
Image Credit: PepsiCo
Trend Themes
1. Coffee-infused Beverages - Disruptive innovation opportunity: Develop new coffee-infused beverages to cater to the demand for energizing and indulgent drinks.
2. Hybrid Beverages - Disruptive innovation opportunity: Create innovative combinations of different beverage categories to appeal to a wider range of consumers.
3. Portable Canned Drinks - Disruptive innovation opportunity: Introduce slim, portable cans to provide convenience and on-the-go consumption of beverages.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate coffee into existing beverage products or develop new offerings to meet consumer demand for unique and flavorful drinks.
2. Cafes and Coffee Shops - Disruptive innovation opportunity: Offer coffee-infused beverages as a unique menu item to attract coffee enthusiasts looking for new taste experiences.
3. Energy Drink Industry - Disruptive innovation opportunity: Expand product lines to include coffee-infused energy drinks to target consumers seeking a caffeinated and refreshing boost.
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