Joshua Harris' 'Coffee Top Caddie' takes the standard plastic to-go coffee cup and makes it multifunctional. Grooves and ridges molded into the coffee top allow creamers and sugar to nestle in neatly, avoiding the need for a bag or a spare hand to schlep these accouterments.
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Implications - Consumers love innovations that make their lives easier, even if it is something as simple as their daily coffee order. When it comes to choosing which establishment to bring your business too, ultimately consumers will prefer the one that makes their lives easier and more convenient. Inventions like this might seem small and relatively insignificant, but their importance cannot be overstated.