Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

100 Young and Rubicam Ads

From Gentrifying Graffiti Murals to Exotic Terrain Campaigns

— April 29, 2012 — Marketing
In terms of advertising, it's difficult to best Young and Rubicam (Y&R). Founded in 1923 by John Orr Young and Raymond Rubicam in New York City, the agency has been setting advertising standards for close to a century. In a nod to its venerability, Y&R still operates out of its original New York office. However, the agency has global reach as well. It boasts at least one office in each continent of the world except Antarctica (if penguins were consumers, Young and Rubicam would be there too).

The advertising giant demonstrates expert knowledge of, and keen skill in its craft. From clever copy to out-of-the-box concepts to striking visuals, the agency elegantly shows how to grab the attention of the public and hold it long enough to sell something.
6.4
Score
Popularity
Activity
Freshness
100
Recycled Radio Commercials
Recycled Radio Commercials
The Young & Rubicam Bonafont Water Ad is the Ultimate Mash-Up
<
99
Cloud-Collecting Car Campaigns
Cloud-Collecting Car Campaigns
The Land Rover Defender Ad Reaches for the Sky
<
98
Horrific Porcelain Ads
Horrific Porcelain Ads
The Profondo Rosso Campaign is Shockingly Gory
<
97
Roughened Palm Ads
Roughened Palm Ads
The Craftsman Sand Paper Campaign Ensures a Manly Handshake
<
96
Miniscule Office Reminder Ads
Miniscule Office Reminder Ads
This Uruguay Tourism Campaign Promises a True Vacation
<
95
Historically Highlighted Ads
Historically Highlighted Ads
The Stabilo Boss Original Campaign Focuses on Famous Female Figures
<
94
Taped-Up Amnesty Ads
Taped-Up Amnesty Ads
The Red Cross Lebanon Campaign Places Humanitarians Closer to Victims
<
93
Enormous Body Parts Advertising
Enormous Body Parts Advertising
The LG Optimus 3D Ads are a Humorous Depiction of Real Life
<
92
Partying Cross-Dresser Ads
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
<
91
Vase-Lined Freeways
Vase-Lined Freeways
The Goodyear Trust It Ad Campaign Keeps Precious Art Safe
<
90
Radical Escaping Campaigns
Radical Escaping Campaigns
The Museum of Communism Ads are Hilariously Backwards
<
89
Hairy Stripper Billboards
Hairy Stripper Billboards
Interbest Promotes Free Space With Scantily Clad Subjects
<
88
Ogling Bystander Advertising
Ogling Bystander Advertising
The Reaction Collection Campaign Promises Mesmerizing Ensembles
<
87
Obscene Street Signs
Obscene Street Signs
This Middle Finger Stop Sign Aims to Stop Lawbreakers
<
86
Gentrifying Graffiti Murals
Gentrifying Graffiti Murals
‘Things Change' by Jo Peel is an Interactive Painted Wall
<
85
Pro Death Penalty Ads
Pro Death Penalty Ads
The Amnesty International Heaven Ad Shows that Death can be Miraculous
<
84
Bugged-Out Bocci Balls
Bugged-Out Bocci Balls
Y&R Makes Insect Ads for the French Company Obut
<
83
Super-Sonic Suctioning Ads
Super-Sonic Suctioning Ads
These Electrolux Ultraactive Print Ads Will Suck You in to the Message
<
82
Socially Caged Child Ads
Socially Caged Child Ads
The Fundacion Padre Hurtado Campaign is Revealing
<
81
Breathing Auto Ads
Breathing Auto Ads
The Toyota Zelas Inhales Life at the Pump
<
80
Profane Correction Campaigns
Profane Correction Campaigns
The Americans for Grammar Ads Illustrate the Importance of Spelling
<
79
Literate Landscape Auto Ads
Literate Landscape Auto Ads
The Land Rover Meet Interesting Places Campaign is Intellectual
<
78
Ear Canal Campaigns
Ear Canal Campaigns
The Penguin Audio Books Print Ads Want You to Hear the Art of Storytelling
<
77
Alarming Smoke Campaigns
Alarming Smoke Campaigns
The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
<
76
Etched Matchstick Campaigns
Etched Matchstick Campaigns
These Lion Matches Print Ads Sketch Out Conversations
<
75
Epic Finger Veggie Battles
Epic Finger Veggie Battles
The Colgate Total Floss Print Campaign Fights for Clean Teeth
<
74
Abrasive Restaurant Adverts
Abrasive Restaurant Adverts
The Assim Assado 'Pork Beef Chicken' Marketing Campaign is Candid
<
73
Thermal Imaging Ads
Thermal Imaging Ads
The Oxfam UK Campaign Asks for Help to Fight Global Warming
<
72
Air Balloon Jogging
Air Balloon Jogging
The Decathalon Print Advertisements are Insanely Imaginative
<
71
Peculiar Land Mass Ads
Peculiar Land Mass Ads
The TAM Cargo Campaign Illustrates Everyday Objects
<
70
Cleverly Concise Infographics
Cleverly Concise Infographics
The Millward Brown Print Campaign is Impactful
<
69
Butterfly Effect Ads
Butterfly Effect Ads
Bayer Among Great Inventions in Argentinean Aspirin Ads
<
68
Buffoon Bacteria Ads
Buffoon Bacteria Ads
The Dream Doctors Campaign Promotes Healing Through Humor
<
67
Veggie Artwork Ads
Veggie Artwork Ads
'Only the Exceptional Last' is the Slogan for the Magimix 2011 Campaign
<
66
Head-Turning Hospital Ads
Head-Turning Hospital Ads
Santa Casa de Misericordia de Sao Paulo Ads Will Turn You Upside Down
<
65
Fatty Fishing Hook Advertising
Fatty Fishing Hook Advertising
Danacol Fat Grab Campaign Lures You to Lower Cholesterol
<
64
Vampire-Vanquishing Campaigns
Vampire-Vanquishing Campaigns
The Santa Casa Hospital Bans the Fascination with the Undead
<
63
Alternate Breath Personalities
Alternate Breath Personalities
The Colgate Plax Campaign Shows that 'Bad Breath Isn't You'
<
62
Classic Literary Interpretations
Classic Literary Interpretations
These Ofixpres Ads Highlight Le Petit Prince and Moby Dick
<
61
Glow-in-the-Dark Smiles
Glow-in-the-Dark Smiles
Colgate Junior Lights Up the Neighborhood
<
60
Promotional Pranks
Promotional Pranks
Glassing Eyewear Uses Immaturity for Publicity
<
59
Toys as Kid Bodyguards
Toys as Kid Bodyguards
UNICEF South Africa Implores for Your Help with Child Abuse
<
58
Barbaric Furniture Ads
Barbaric Furniture Ads
The Connect Furniture Print Ads Show People Why They Need Furniture
<
57
Camouflaged Litter Campaigns
Camouflaged Litter Campaigns
The Johannesburg Zoo Ads Ask People to Stop Littering
<
56
Rear Explosion Ads
Rear Explosion Ads
The Veterinary L'Etudiant Print Leaves a Fecal Imprint
<
55
Exotic Terrain Campaigns
Exotic Terrain Campaigns
The Land Rover 'Go Beyond' Ads Travel to Remote Landscapes
<
54
Fat-Free Dog Ads
Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
<
53
Impregnated Fruit Campaigns
Impregnated Fruit Campaigns
The Lotte Eclairs Ads Personify the Idea of Fruit-Filled
<
52
Split-Second News Campaigns
Split-Second News Campaigns
The La Repubblica.it Print Ads Shows How History Can Change Instantly
<
51
Digestive Metaphor Marketing
Digestive Metaphor Marketing
These Livestock Activia Ads Open the Door to GI Comfort
<
50
Kissing Blood Cell Campaigns
Kissing Blood Cell Campaigns
This Israel AIDS Task Force Ad Tackles Safe Sex From the Inside
<
49
Cute Compressed Elephants
Cute Compressed Elephants
The 'Zoo Zurich' Donation Ads Aim to Give Beasts Breathing Room
<
48
Bouncy Eyeball Camera Campaigns
Bouncy Eyeball Camera Campaigns
The LG Optimus 3D Ad Captures the Full Experience
<
47
Farm Animals to Promote Hygiene
Farm Animals to Promote Hygiene
Persona Toothbrushes Help Chickens Get Unstuck From Sewers (and Te
<
46
Zombie Food Ads
Zombie Food Ads
The Resident Evil 5 Print Campaign Says “You are on the Menu”
<
45
Sensitive Speech Signs
Sensitive Speech Signs
The NFS Stuttering Billboards Teach Compassion
<
44
Biblical Sportvertising
Biblical Sportvertising
Decathlon Parts Waters For You to “Let There Be Running”
<
43
Alcoholic Sundown Contraptions
Alcoholic Sundown Contraptions
Get the Night Started With the Quilmes Cristal Beer Campaign
<
42
Epic Oven Ads
Epic Oven Ads
The LG Solardom Campaign Depicts Our Yearning for Good Food
<
41
Four-Eyed Canine Campaigns
Four-Eyed Canine Campaigns
If the Grand Optical 'Black' Collection Looks Good on Your Dog...
<
40
Cinema Spoof Ads
Cinema Spoof Ads
These ‘Studio Universal' Ads are Funny Remakes
<
39
Food Peeper Ads
Food Peeper Ads
The LG Fridge Voyeur Campaign Promotes its Door in Door Refrigerator
<
38
Tweeting Charity Scarves
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
<
37
Circus Abuse Campaigns
Circus Abuse Campaigns
PETA's Saddest Show on Earth Ads Show the Dark Side of Entertainment
<
36
Edible Fairytale Confections
Edible Fairytale Confections
The Clucky Cake Print Campaign is Delectable
<
35
Torturous Toothbrush Campaigns
Torturous Toothbrush Campaigns
James Day Photographs the Colgate 360 Sonic Power Ads
<
34
Ghostly Presence Prints
Ghostly Presence Prints
This Perdigao Campaign Promotes Meals of Deceased Granny's Standard
<
33
Drawing with Matches
Drawing with Matches
Mexican PSA Against Burnt Child for Awareness
<
32
Trailing Tree Advertising
Trailing Tree Advertising
The Columbia Omni-Shade Ad Promotes Constant Shelter From Rays
<
31
Emotional Shockvertisements
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
<
30
"Suite" Escape Advertising
"Suite" Escape Advertising
The Etap Hotel Bad Day Campaign Offers an Accommodating Oasis
<
29
Team-Building Mobile Ads
Team-Building Mobile Ads
The Vodafone One Net Campaign is Hilariously Huddled
<
28
Broken Image Fashion Ads
Broken Image Fashion Ads
The Harvey Nichols SS12 Campaign Encourages People to Be Seen
<
27
Cut Out Model Billboards
Cut Out Model Billboards
Pessek Zman Chocolate Ads
<
26
Split-Brained Campaigns
Split-Brained Campaigns
This Mercedes Benz Advertisement Gets Analytically Colorful
<
25
Newsworthy Lingerie Ads
Newsworthy Lingerie Ads
The Vanity Fair Modern Coverage Collection Campaign is Quirkily Sensual
<
24
Gross Campaign Catalysts
Gross Campaign Catalysts
Interbest Outdoor Billboards Give You Good Reasons to Advertise
<
23
Sturdy Mobile Ads
Sturdy Mobile Ads
The Land Rover S1 Phone is as Robust as the Automobile
<
22
Fished Garbage Ads
Fished Garbage Ads
The Surfrider Foundation Campaign Promotes Beach Cleanup Days
<
21
Racy Pet Food Ads
Racy Pet Food Ads
NutriPro Dog Food Says Fat Dogs Won't Get Any
<
20
Zit Catastrophe Ads
Zit Catastrophe Ads
The Clearex Pimple Treatment Gel Campaign Relies on Nail Art
<
19
Germinating Juice Ads
Germinating Juice Ads
The 'Spring Fever' Spring Valley Video is Enchanting
<
18
Illusionary Kidvertising
Illusionary Kidvertising
Decathlon Better Gear Posters Prepare You for the Rough Times
<
17
Exaggerated Smile Ads
Exaggerated Smile Ads
Colgate Max White One Campaign Highlights Pearly Whites
<
16
Origami Animal Ads
Origami Animal Ads
The Rexiine House Campaign Asks People to Wear Artificial Fur
<
15
Chain Reaction Ad Campaigns
Chain Reaction Ad Campaigns
The Harvey Nichols A/W Ad Series Presents a "Cause and Effect" Idea
<
14
Destructive Toothpaste Ads
Destructive Toothpaste Ads
The Colgate Campaign Shows the Consequences of Bad Hygiene
<
13
Contortionist Coffee Cups
Contortionist Coffee Cups
Amway Cleaning Polish Makes Cleaning Easy
<
12
Seedless Fruit Ads
Seedless Fruit Ads
This Colgate Dental Floss Campaign Eliminates Tricky Pips
<
11
Mini Dental Message Ads
Mini Dental Message Ads
The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths
<
10
Animal Implication Ads
Animal Implication Ads
The Y&R WWF Campaign Creates Critters out of Inanimate Objects
<
9
Filthy Contraceptive Ads
Filthy Contraceptive Ads
This Muddy Tulipan Condoms Campaign Rings in Sensual Spring
<
8
Utility Vehicle Adverts
Utility Vehicle Adverts
This Land Rover 'Defender' Ad Highlights Your Handiest Tool
<
7
Cancer-Combating Crotchvertising
Cancer-Combating Crotchvertising
This Awareness Campaign by Y&R has Testicular Fortitude
<
6
Tress Accessory Advertising
Tress Accessory Advertising
This Iam Haircare Campaign Showcases Your Best Embellishment
<
5
Frameless Two-Wheeler Advertising
Frameless Two-Wheeler Advertising
SPW Custombikes Sell Market Tailor-Made Bicycles
<
4
Flexible Photography
Flexible Photography
Lukasz Murgrabia's Ad Photography Displays Clever Versatility
<
3
Creative Pencil Ads
Creative Pencil Ads
Rediffusion DY & R for Animaster Animation School Company is 2D-Meets-3D
<
2
Skeleton Sex Spreads
Skeleton Sex Spreads
Martin Sigal has Amassed an Impressive and Imaginative Portfolio
<
1
Backwards Movie Ads
Backwards Movie Ads
The LG Home Theater 3D Sound Campaign Shows Every Side of Sound
<