This ad for Persona toothbrushes has a chicken to demonstrate “chicken stuck” in your teeth by having the image of a chicken with its foot stuck in a metal sewer. I love the expression of worry on the chicken’s face as well as the boiling pot of water in the background which I assume is waiting for it to make some chicken soup.
The ad was created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru and Rishi Chanana. The copy was written by Abhinav Pratiman.
What's Driving This Trend
- Hygiene Promotion
- Opportunity for developing innovative products or campaigns to promote hygiene in unconventional ways.
- Animal-inspired Advertising
- Opportunity to leverage animal imagery in advertising to create memorable and engaging campaigns.
- Humorous Marketing
- Opportunity to use humor as a strategy to capture audience attention and differentiate brands from competitors.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to create unconventional campaigns that stand out and resonate with consumers.
- Personal Care Products
- Opportunity for personal care product companies to develop innovative and engaging ways to promote oral hygiene and dental health.
- Food and Beverage
- Opportunity for food and beverage brands to incorporate humor and creativity in their marketing efforts to establish a strong brand presence and connect with customers.
