The LG Solardom Campaign Depicts Our Yearning for Good Food

 - Aug 16, 2011
References: lg & ibelieveinadv
Forget about minimalist cartoons and posters, the LG Solardom ad campaign is going in a completely different direction. As though inspired by famous classic paintings, this series of print ads look to the past in order to ring in the future of home cooking.

Conceived and executed by Sao Paolo-based ad agency Young & Rubicam, the LG Solardom ad campaign is portrayed on an epic scale. Cooking chicken, cow and fish has never been easier now that the LG Solardom is six times hotter than your typical oven.

Illustrated by Open The Door, the LG Solardom ad campaign takes on a more figurative approach to boasting this new capability. Instead of going down a typical route, these ads simply show our desire for good food. This yearning has resulted in the LG Solardom.