The Clearex Pimple Treatment Gel Campaign Relies on Nail Art
Meghan Young — April 19, 2012 — Marketing
References: yr & ibelieveinadv
Popping a zit can be as disastrous as the blemish itself, which the Clearex Pimple Treatment Gel ad campaign cleverly shows. It creatively relies on the nail art craze that has swept through the beauty industry of late. The print ads liken popping pimples to two other impending catastrophes, a plane crash and matador accident, which have been illustrated on the nails.
Created by Tel Aviv-based ad agency Shalmor Avnon Amichay/Y&R Interactive, the Clearex Gel ad campaign was art directed by Shira Nathan and creative directed by Oren Meir. The close-up zit portraits were shot by Ezra Gozo Mantzur with hilarious nail illustrations by Shira Nathan. After coming across these ads, people will think twice before popping their pimples.
Created by Tel Aviv-based ad agency Shalmor Avnon Amichay/Y&R Interactive, the Clearex Gel ad campaign was art directed by Shira Nathan and creative directed by Oren Meir. The close-up zit portraits were shot by Ezra Gozo Mantzur with hilarious nail illustrations by Shira Nathan. After coming across these ads, people will think twice before popping their pimples.
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