The Lotte Eclairs Ads Personify the Idea of Fruit-Filled

 - Jun 24, 2011
References: rediffusionyr & adsoftheworld
If you think candy ads are usually juvenile, these Lotte Eclairs ads will definitely change your mind. The advertisements promote the candy brand's Choco Caramel candy with fruit inside and takes the idea of fruit-filled to the next level.

Made by advertising agency Diffusion Y&R, the Lotte Eclairs ads features a different fruit in each image: orange, mango and strawberry. The woman in each image is basically pregnant with fruit via their fruit partners. The personification of the chocolate will have you chuckling for this different approach on what it means to be filled with something.

The Lotte Eclairs ads gives a humorous visualization on the fruity chocolate sweets being advertised. Look no further if you love the mixture of these two ingredients in your candy because clearly, this one is about to burst.

Implications - Advertisements that have some sort of humor injected in them are more attractive than ones which simply have pleasing imagery. Modern consumers are looking for a quick break from their stressful lifestyles and find designs with whimsical elements in them appealing. Companies could focus on this desire in order to grow their customer appeal.