The Goodyear Trust It ad campaign takes an interesting turn, both literally and figuratively, advertising the capabilities of its tires. Instead of portraying a potentially life-threatening turn on the freeway, which is made much safer thanks to Goodyear tires, these print ads takes a more materialistic route.
Conceived and executed by Sao Paolo-based ad agency Y&R, the Goodyear Trust It ad campaign imagines a highway lined with precious vases and famous paintings. Considering that many fancy themselves immortal, targeting fragile pieces of art is quite clever. Without the precision and tractability offered by Goodyear Tires, these paintings and vases are at the mercy of unexpected slips and slides.
The Goodyear Trust It ad campaign was photographed by Platinum Getty Images.