The Goodyear Trust It ad campaign takes an interesting turn, both literally and figuratively, advertising the capabilities of its tires. Instead of portraying a potentially life-threatening turn on the freeway, which is made much safer thanks to Goodyear tires, these print ads takes a more materialistic route.
Conceived and executed by Sao Paolo-based ad agency Y&R, the Goodyear Trust It ad campaign imagines a highway lined with precious vases and famous paintings. Considering that many fancy themselves immortal, targeting fragile pieces of art is quite clever. Without the precision and tractability offered by Goodyear Tires, these paintings and vases are at the mercy of unexpected slips and slides.
The Goodyear Trust It ad campaign was photographed by Platinum Getty Images.
Key Themes Behind This Trend
- Art Protection
- Disruptive innovation opportunity: Develop advanced protective materials and methods specifically designed to safeguard valuable artwork during transportation.
- Safety Advertising
- Disruptive innovation opportunity: Create new advertising strategies that highlight the safety features of products or services in a visually compelling way.
- Creative Imagery
- Disruptive innovation opportunity: Explore unconventional and imaginative ways to visually communicate the benefits and features of a brand or product.
Where This Applies
- Automotive
- Disruptive innovation opportunity: Develop innovative tire technologies that enhance safety and performance on the road.
- Art Logistics
- Disruptive innovation opportunity: Create efficient and secure art transportation solutions that minimize the risk of damage to valuable artwork.
- Advertising and Marketing
- Disruptive innovation opportunity: Invent novel advertising concepts and campaigns that capture attention and resonate with consumers on an emotional level.
