Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Surreal Fashion Art Campaigns to Paradise Deodorant Ads

 - Jun 27, 2013
Going above and beyond the average type of imagery and brand logo is often a creative advertising strategy, and these surreal marketing techniques are illustrating how utilizing imaginative and dream-like qualities often serves to make a bold visual impression.

While certain retailers choose to market their products through simply showcasing the design and function, others are looking at strategies outside-the-box, creating ads that are complex, irrational and utterly mind-blowing. The use of surreal imagery in campaigns serves to promote more than just a simple product or service, but rather it showcases an overall story and theme that viewers can easily remember.

From inverted landscape auto ads to colossal cereal campaigns, these surreal marketing techniques are providing a unique form of advertising, one that allows viewers to experience a whimsical and imaginative concept.