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32 Surreal Marketing Techniques

From Surreal Fashion Art Campaigns to Paradise Deodorant Ads

— June 27, 2013 — Marketing
Going above and beyond the average type of imagery and brand logo is often a creative advertising strategy, and these surreal marketing techniques are illustrating how utilizing imaginative and dream-like qualities often serves to make a bold visual impression.

While certain retailers choose to market their products through simply showcasing the design and function, others are looking at strategies outside-the-box, creating ads that are complex, irrational and utterly mind-blowing. The use of surreal imagery in campaigns serves to promote more than just a simple product or service, but rather it showcases an overall story and theme that viewers can easily remember.

From inverted landscape auto ads to colossal cereal campaigns, these surreal marketing techniques are providing a unique form of advertising, one that allows viewers to experience a whimsical and imaginative concept.
6.6
Score
Popularity
Activity
Freshness
30
Mining Artifact Ads
Mining Artifact Ads
The Scania Campaign Advocates Updated Machinery for the Industry
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29
Sleekly Surreal Vidvertising
Sleekly Surreal Vidvertising
This Celsius X VI II Commercial Leaves One Wanting More
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28
Footstep-Following GPS Ads
Footstep-Following GPS Ads
The Samsung Galaxy Campaign Shows Its "Just like You've Been There"
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27
Colossal Cereal Campaigns
Colossal Cereal Campaigns
The Honey Shreddies Ads Advertise Sweet Taste
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26
Surreal Fashion Art Campaigns
Surreal Fashion Art Campaigns
Ignasi Monreal Graphic Illustration for Joyce S/S 2013 is Stunning
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25
Monumental Alcohol Ads
Monumental Alcohol Ads
The Absolut Vodka Campaign is Impressively Celebratory
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24
Surreal Technicolour Ads
Surreal Technicolour Ads
Dreamscape in Target's Colour Campaign is Bright and Beautiful
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23
Whimsical Childlike Lookbooks
Whimsical Childlike Lookbooks
The Lesia Paramonova 2013-14 Collection is Inspired by Uniforms
<
22
Flowing Chocolate Ads
Flowing Chocolate Ads
Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial
<
21
Exotic Terrain Campaigns
Exotic Terrain Campaigns
The Land Rover 'Go Beyond' Ads Travel to Remote Landscapes
<
20
Surreal Sweetheart Ads
Surreal Sweetheart Ads
The Sonimagfoto & Multimedia Photolovers Campaign is Bizarrely Amorous
<
19
Floating Ornament Fashion Ads
Floating Ornament Fashion Ads
The Dior for Printemps Holiday 2012 Campaign is Festively Surreal
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18
Inverted Landscape Auto Ads
Inverted Landscape Auto Ads
The Mercedes-Benz Airmatic Campaign Drives on Air
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17
Paradise Deodorant Ads
Paradise Deodorant Ads
Become One of the Freshest Places on Earth with the Old Spice Campaign
<
16
Surreal Skydiving Commercials
Surreal Skydiving Commercials
'Experience Human Flight' is a Stunning View of an Extreme Activity
<
15
Surreal Saturated Fashion Stories
Surreal Saturated Fashion Stories
The Roberto Cavalli 'Psychotic Love' Photoshoot is Cinematic
<
14
Surreal Cultural Campaigns
Surreal Cultural Campaigns
David Lachapelle's Special T Ads Enter Three Magical Worlds
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13
Imaginative Child Curiousity Ads
Imaginative Child Curiousity Ads
Matteo Pozzi Answers Children's Questions Via Wonderful Artwork
<
12
Surreal Digital Ads
Surreal Digital Ads
These Amazing Taylor James Creations Redefine Amazing Marketing
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11
Epic Sports Ads
Epic Sports Ads
The Eurosport TV Commercials Will Get Your Heart Racing and Your Palms Sweaty
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10
Human Shearing Ads
Human Shearing Ads
The Uniform Jeans Verano Esquilate Campaign Sheds Fur for Summer
<
9
Surrealist Activewear Campaigns
Surrealist Activewear Campaigns
These RIG Utility Clothing Advertisements are Fantastical
<
8
Surreal Snake Neck Campaigns
Surreal Snake Neck Campaigns
Amuse Fashion Socks Ads Invite the Creative Wearing of Wool
<
7
Gagafied Car Editorials
Gagafied Car Editorials
The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
<
6
Surreal Investment Ads
Surreal Investment Ads
AE Investimentos Print Campaign Uses Dali Creations
<
5
Surreal Coffee Ads
Surreal Coffee Ads
Folgers Clears Up Complicated Mornings
<
4
Gravity-Defying Ads
Gravity-Defying Ads
‘This is a Crazy World' Turns Reality Upside-Down
<
3
Surreal Submerged Fashion Ads
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
<
2
Surrealist Ads
Surrealist Ads
Dali & Magritte Inspired VW Polo BlueMotion Campaign
<
1
Surreal Ad Photography
Surreal Ad Photography
'Pickpockets' by Romain Laurent
<