Bigger and better is one motto that the Honey Shreddies ads are taking up with enthusiasm. The campaign takes the tag line, “Our biggest honey taste ever,” quite literally. Both of the print ads center around a cute granny dwarfed by either an over-sized honey jar or honey dipper. This illustrates just how much honey there is in each box of Honey Shreddies cereal.
Conceived and executed by McCann, an ad agency based in London, the Honey Shreddies ads are adorable and funny, in a surreal way. Appealing to the imagination of both kids and adults alike, it shows that Honey Shreddies is as much food for thought as it is for the belly.