Christmas is a surreal time of year and so it is only natural that the Dior for Printemps Holiday 2012 ad campaign use a bit of that fantasy to help sell their latest designs. Of course, it is no Christmas in France without a little Parisian flair. Prim and proper with a daring streak of red, the outfits showcased in the print ad will have every woman rewriting their letters to Santa as soon as they lay eyes on them.
The Dior for Printemps Holiday 2012 ad campaign was shot by Mario Testino, who used the Printemps flagship store and the Eiffel Tower as the backdrop. It stars models Carolyn Murphy and Sui He, who were styled Carine Roitfeld.
Key Themes Behind This Trend
- Ornamental Fashion Ads
- Fashion brands can create captivating ads that feature surreal, ornamental designs to boost sales during the holiday season.
- Fantasy-themed Campaigns
- Incorporating fantasy elements into ad campaigns can help brands stand out during special occasions such as Christmas.
- Cityscape Backdrops
- Using iconic city landmarks as the backdrops for fashion ads can add a unique touch to the brand's image.
Where This Applies
- Fashion Industry
- The fashion industry can create holiday-themed campaigns with surrealistic and fantasy elements to increase brand exposure and drive sales.
- Advertising Industry
- The advertising industry can adopt fantasy and surrealistic elements into campaigns, especially during holidays, to better resonate with consumers.
- Retail Industry
- Retail brands can use city landmarks and ornamental designs in their print ads to attract shoppers during the festive season and enhance brand recognition.
